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Cannes Lions 2022: The winners of this year’s Social & Influencer Lions — Dentsu Creative India takes home Grand Prix

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CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Social & Influencer Lions, with Dentsu Creative India taking home the Grand Prix for “The Unfiltered History Tour” for Vice Media.

A03 (Healthcare)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award

AQUAFRESH FORTUNE
TELLING

Sponsor

GLAXOSMITHKLINE
CONSUMER HEALTHCARE
JAPAN K.K

AQUAFRESH

GREY, Tokyo

JAPAN

GREY, Tokyo / amana inc., Tokyo /
TCJ, Tokyo

SILVER LION
SILVER LION

A04 (Automotive)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award

BMW: NOTHING BUT SHEER
JOY

BMW

BMW

TBWA\JUICE CHINA, Beijing /
TBWA\BOLT SHANGHAI,
Shanghai

CHINA (MAINLAND)

REAL GOOD STUDIO, New York /
FILMATE PRODUCTIONS,
Shanghai

GOLD LION
GOLD LION

A07 (Media / Entertainment)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Bengaluru /
DENTSU CREATIVE, Mumbai /
DENTSU CREATIVE, Gurgaon
INDIA
DENTSU CREATIVE, Bengaluru
GRAND PRIX
GRAND PRIX

A09 (Not-for-profit / Charity / Government)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award

CHATPAT

SOS CHILDREN’S VILLAGES
INDIA

SOS CHILDREN’S VILLAGES
INDIA

FCB INDIA, Delhi / KINNECT,
Mumbai / FCB INDIA, Delhi / FCB
CHICAGO

INDIA

KINNECT, Mumbai / FCB INDIA, Delhi

GOLD LION
GOLD LION

B06 (Innovative Use of Community)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award

SAMSUNG ITEST

SAMSUNG

SAMSUNG OS

DDB NEW ZEALAND, Auckland /
TRIBAL AOTEAROA, Auckland

NEW ZEALAND
TRACK NZ, Auckland 
BRONZE LION 
BRONZE LION

C03 (Innovative Use of Influencers)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award

CHATPAT

SOS CHILDREN’S VILLAGES
INDIA

SOS CHILDREN’S VILLAGES
INDIA

FCB INDIA, Delhi / KINNECT,
Mumbai / FCB INDIA, Delhi / FCB
CHICAGO

INDIA

KINNECT, Mumbai / FCB INDIA, Delhi

SILVER LION
SILVER LION

D03 (Social Film Series)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award

CHATPAT

SOS CHILDREN’S VILLAGES
INDIA

SOS CHILDREN’S VILLAGES
INDIA

FCB INDIA, Delhi / KINNECT,
Mumbai / FCB INDIA, Delhi / FCB
CHICAGO

INDIA

KINNECT, Mumbai / FCB INDIA, Delhi

BRONZE LION
BRONZE LION

E03 (Social Purpose)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Bengaluru /
DENTSU CREATIVE, Mumbai /
DENTSU CREATIVE, Gurgaon
INDIA
DENTSU CREATIVE, Bengaluru
SILVER LION
SILVER LION

F05 (Cultural Insight)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award
UNBOX ME 
UNAIDS
UNAIDS 
FCB INDIA, Delhi / FCB CHICAGO 
INDIA

FCB CHICAGO / FUEL
CONTENT, Gurugram

BRONZE LION
BRONZE LION

View the full list of winners here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
 
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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