LONDON, UK — The World Media Group, an alliance of leading, global media organizations championing international, trusted journalism. has announced the shortlist for the 2022 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. The awards attracted interest across APAC, EMEA, and the Americas with entries from Belgium, France, Germany, Ireland, Japan, Malaysia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, UAE, UK, and the USA.
This year saw the entries double in both the Automotive and Social Good categories, while Technology & Telecoms entries increased by 175% compared to last year. The judges were impressed by the strong showing of entries in the new ‘Rising Star’ category, introduced this year to recognize talented individuals who are making a significant impact on the creativity and effectiveness of content-led advertising strategies early on in their careers.
The shortlist, which includes renowned brands from across 40 different organizations, was determined by an international team of 39 heavyweight jurors from leading advertisers, agencies, and publishers. The jury’s makeup reflects the importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-Chairs were Hamish Goulding, Head of Global Brand Strategy, HSBC, and Ritu Lakhanpal, Managing Partner IPG MEDIA BRANDS. The full list of judges can be seen here.
Damian Douglas, president of the World Media Group and managing director EMEA, TIME said, “The World Media Group’s mission is to champion international trusted journalism and support the creation of engaging content – both editorially and commercially. We are delighted to see how many entries demonstrate the true power of storytelling through content-driven advertising in the right media environment. The number of impressive submissions for our new ‘Rising Star’ category is also encouraging – the future of the industry is clearly in safe hands!”
World Media Awards event
The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 8th September 2022. Shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners London & Partners, Malaria No More UK, Shell, Sonos, and Tata Motors as the ‘best of the best.’
€750k worldwide advertising campaign for winners
In addition to presenting awards to category winners on the night, the World Media Awards offer a unique prize. The winning entries are amplified in a worldwide advertising campaign valued at more than €750,000 running across the World Media Group’s leading international media brands. Members comprise The Atlantic, BBC Global News, Bloomberg Media, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Insider, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal, and The Washington Post.
The 2022 shortlist is as follows:
Automotive
| Brand / Campaign | Entered by |
| Hyundai – A Better Way
| Warner Bros. Discovery with Havas Media Group |
| Hyundai – Journey To Ithaca | BBC Studios (BBC StoryWorks) |
| Porsche – KÖNIG Galerie x Porsche: Global Gallery | PHD Global |
| Volkswagen – The New Polo Challenger Series: Conquering New Stadiums | PHD Germany |
Brand / Media Owner Partnership
| Brand/ Campaign | Entered by |
| Accenture – Accenture Exchange Series And Partner Content | Financial Times |
| De Beers Group – Okavango Eternal | National Geographic |
| Infosys – The Sustainability Project | Economist Impact |
| InLombardia and Grana Padano – Masters Of Lombardy | BBC Studios (BBC Storyworks) |
Corporate Influencer
| Brand/ Campaign | Entered by |
| A.P. Moller – Mærsk – The Upside Of Integrated Logistics | Havas Business |
| EY – World Entrepreneur Of The Year™ | Mediacom |
| Hitachi – COP26 Climate Change Innovation | Reuters |
| Infosys – The Sustainability Project | Economist Impact |
Financial Services
| Brand/ Campaign | Entered by |
| Banco Santander – FootballCan 2041 | Arena Media and Havas Spain |
| Citi – Treasury & Turbulence – Sanctions: The Makers & The Breakers | Euromoney Institutional Investor |
| ING Wholesale Banking – Progress With Purpose | The Trust: The Wall Street Journal | Barron’s Group |
| Lombard Odier Group – Revealing The Unexpected Value Of Nature | Banque Lombard Odier & Cie SA |
| UBS – Tackling The Climate Crisis With The Visionaries Of Tomorrow | T Brand, the content studio of New York Times Advertising |
Lifestyle & Luxury
| Brand/ Campaign | Entered by |
| Johnnie Walker – The Ones Who… Keep Walking | OMG Africa |
| Monkey Shoulder Whisky – ‘From Mixing Cocktails To Mixing Metaverse Beats’ | iProspect Global |
| The Macallan & Bentley – Sharing Mastery: An Extraordinary Journey Into The Future | Robb Report |
| Walpole – Love Letters From Britain | BBC StoryWorks |
Media & Entertainment
| Brand/ Campaign | Entered by |
| Reuters – The Source | Reuters |
| Sony Pictures Entertainment – Spider-Man Swings To Global Success | OMD EMEA |
Rising Star
| Aimee Carpenter | Carat UK |
| Cristina Correa | POLITICO Europe |
| Georgina Marshall | BBC Studios (BBC Global News Advertising Sales) |
| Ella Solomon | Wavemaker |
Social Good
| Brand/ Campaign | Entered by |
| Banco Santander – FootballCan 2041 | Arena Media and Havas Spain |
| For(bes) the Culture – State Of Black Entrepreneurship | Forbes |
| Hyundai – Journey To Ithaca | BBC Studios (BBC StoryWorks) |
| Infosys – The Sustainability Project | Economist Impact |
| LEGO – ‘Girls Are Ready’ | Red Border by TIME |
Technology & Telecoms
| Brand/ Campaign | Entered by |
| Deutsche Telekom – Project Futureproof: From GenZ For GenZ | Mindshare GmbH |
| Samsung – Creating Sustainably | T Brand, the content studio of New York Times Advertising |
| Samsung Galaxy Fold 3: Unfold Your World | Starcom Worldwide |
| Samsung Galaxy S21 Ultra – The Phone Of The Year Captures The Man Of The Year | Starcom Worldwide |
| Webex by Cisco – Powering Through The Pandemic With Mclaren | Merkle B2B |
Travel & Tourism
| Brand/ Campaign | Entered by |
| Brand Scotland – Many Brands Make Light Work – Collaboratively Building Scotland’s Brand At COP26 | Carat UK |
| VisitScotland – Slow Up In Scotland | The Walt Disney Company |
| Visit Sweden – Discover The Originals | Mindshare |
For full details of shortlisted entries go to https://world-media-group.com/awards/2022-shortlist/
