MANILA, PHILIPPINES — Jollibee continues to level up the joy in customer experience and convenience by leveraging on new technology and exciting store innovations. In its new Level Up Joy store campaign with independent creative agency Lit Lab Studios, the number one fast food chain introduces innovations that have recently been launched in select stores to make enjoying langhap-sarap meals even better.
Automated meal-serving robots called Jollibots, smart lockers for order and zero wait time pick up transactions, more self-order kiosks plus a dual lane drive-thru with cool food conveyor belts may seem like concepts from the future, but some customers in select Jollibee stores are already enjoying these innovations.
“We want to lead the fast-food industry into the future, but we want to do it with joy and our customer’s convenience in mind. These technologies may be new and thrilling but at its core, they were developed with a more timeless intention — keeping our Alagang Jollibee promise to provide only the best customer experience,” Arline Adeva, Jollibee Philippines’ Assistant Vice President and Head of Brand PR, Engagement and Digital Marketing said. “We have these exciting new technologies that complement the trademark warm and joyful service practiced by our store teams, and we hope our customers have an even more enjoyable experience in our stores.”
To highlight these technological innovations, Lit Lab Studios was tapped to creatively capture the brand’s pioneering offerings and their practical benefits to customers in a way that appeals highly to the tech-savvy target market.
“We had to put our Gen Z hats on and make sure that each step we made communicated the new innovations in a cool and futuristic manner, without losing the ‘Alagang Jollibee’ touch,” said Patrick Martin, Creative Director of Lit Lab.
Co-director Hiromi Uematsu explained that they wanted a tech-forward approach and went for an idea that focused on “upgrades” and “leveling up” that had an epic tone to it. “We had a lot of ambitious ideas [but] we made sure to balance them with the functionalities of each store innovation,” he said.
Among the innovations featured in the digital ad are the store team’s new and techie teammate called the Jollibots, dining robotics that support the store team to make dispatching dine-in orders faster and more convenient especially during peak hours, while also bringing more smiles to diners. Jollibee SM Aura, Taguig and Jollibee Glorietta, Makati currently have 2 Jollibots each. Soon, they’ll be present in Jollibee SM Seaside Cebu as well.
The Self-Order Kiosks (SOKs), which are now available in 129 stores nationwide and counting, are also shown, highlighting ease of ordering and cashless payments. Another innovation featured is the Smart Locker which provides a convenient and zero wait time pick-up process for both aggregators and customers. These Smart Lockers are available in Jollibee Angono Bayan, Rizal, Jollibee P. Tuazon, Quezon City, and Jollibee Northbay Boulevard, Navotas.
Store retail innovations such as the Dual-Lane Drive-Thru seen in Jollibee Petron SLEX, and soon in Jollibee Shell SLEX, which increases the store’s drive-thru capacity and allows faster transactions, plus Jollibee GMA Cavite’s dedicated waiting area for partner riders and improved al fresco dining area are also featured in the video.
“We are continuously looking to improve how we serve our customers and at the same time enable our store teams to become more efficient, whether through faster turnaround time for transactions or through more convenient ways to serve our food — and we invest on new technologies and store innovations to achieve this. This is just the start of many more innovations that Jollibee will launch to ensure that we maintain a high-level and world-class service for our customers,” added Jon Villanueva, Vice President of Restaurant Systems of Jollibee.
Learn more about these store and retail innovations by watching Jollibee’s newest Level-Up Joy store campaign video on the Jollibee Facebook page and the Jollibee Philippines YouTube channel.
CREDITS:
Client: Jollibee
AVP and Head of Brand PR, Engagement and Digital Marketing: Arline Adeva
Senior Brand PR and Communications Manager: Dennis Reyes
Brand PR and Communications Officer: Elise Maog
Agency: Lit Lab Studios
Production House: Lit Lab Studios
Directors: Paolo Garrido and Hiromi Uematsu
Creative Director: Patrick Martin
Creative team: Berwin Coroza and Alfonso Silva
Executive Producer: Carlo Bautista
DOPs: JA Tadena & Riel Manuel
Assistant Director: James Sales
LP, Sr. Accounts & Production Manager: Andrey Dulalia
Production Coordinator: Krizza Pacleb
Production Assistant: Erika Villamayor
Production Designer: Justine Bumanlag
Propsman: Jhudicho Tingzon Capili
Food Stylist: Maryrose Paner
Caster: Grace Acla
Glam Team: Hanna Pechon and team
Wardrobe: Randz Manucom and team
Gaffer: Aldwin Ocampo
AC: Ritchie De Padua, Mark Saludes
Keygrip: Jesus Vitug
Cam Operators: Jojo Dignos, Peter Frac, Racker Masagca
Lights and Grip: CMB Film Services
Location Manager: Manuel Tenioso
Colorist: Mikaela of Barebones
Offline Editor: Paolo Garrido
Online Editor: Vir Ascabano
Composer and SFX: Raizo Chabeldin
Storyboard Artist: Rolando Magpayo
Logo Designer: Gian Wong
Graphic Artist: Lara Lingad
Safety and Ambulance: Princess Ambulance
EMS PH Utility: Nhoy Real & Jheanny Jimenez
