MANILA – TBWA\Santiago Mangada Puno is on the winning roll this year as it scored a coveted Bronze Lion for its campaign ‘Hana Water Billboard’ at the Lions Health Awards 2015.
TBWA\SMP is one of the 19 Asia Pacific contenders that took home the first batch of Lion wins in this year’s festival.
This campaign by TBWA has also recently won a Grand Clio Image Award, a Wood Pencil at D&AD, one Silver Pencil and two Bronze Pencils at One Show Awards.
Shokubutsu Hana is a personal care brand from the Japanese company, Lion that try to produce products that don’t contain chemicals that may be harmful to the environment. This water billboard that spelled ‘CLEAN RIVER SOON’ also did just that.
This first of its kind floating billboard was mounted on Pasig River, one of the most polluted rivers in the Philippines, and maybe even the world in February 2014. It’s made of Vetiver, a perennial, non-invasive grass often used to treat wastewater and stabilize landfills and garbage dumpsites. Based on research, a Vetiver system can clean up to 2,000 to 8,000 gallons of water per day.
Watch the video of how this works here.
View the full list of the Lions Health Awards winners here.
