MANILA, PHILIPPINES — Consistent, hardworking, and coveted is how the PANAta Awards have been for the last 13 years as it continues to champion brand effectiveness in the Philippine marketing and advertising industry.
This year, PANAta Awards 2022 returns as expected but this time reinvigorated, more focused, and inclusive as it calls on brands who have implemented campaigns that have contributed significantly to brand growth, enhanced customer relationship, and promoted social responsibility effectively and creatively for the period January to December 2021.
As the trophy is the main symbol of achievement, the top edge was used as the inspiration for the development of the new logo. Rendered in the royal and elegant colors of blue and gold, this signifies a more edgy and pointed event to dramatize the prestige and excitement that comes with winning a PANAta Award.
New categories covering unique brand functions like product innovation and direct-to-consumer efforts were added this year. Further, SMEs have been shielded from competing with the multi-million budgeted brands with the creation of a separate category solely for them. The most important aspect of the new PANAta Awards 2022 is the expansion of the jury panels. They have been meticulously selected from senior-level executives to CMOs representing diverse expertise in the field. Their knowledge and perspective were matched to specific categories to drive thought leadership and encourage transformation.
Organized by the brand builders themselves in recognition of their peers’ accomplishments in marketing and advertising, PANAta Awards 2022 has adjusted its criteria sheets to give more weight to brand effectiveness and results. Advertisers, whether PANA members or not, advertising agencies, media agencies, media entities, advertising suppliers, schools/school organizations, government agencies, and non-government organizations may submit entries.
Click here for details. Deadline for submission of entries is on September 09, 2022. The awarding ceremony is scheduled for December 8 via live face-to-face and online streaming.
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