CANNES – A secret mobile app, a cycling game for high-end gyms and a campaign that brought the world’s greatest athletes back to life are among the 55 entries that have made it in the shortlist of the first Creative Data Lions.
Celebrated within the Lions Innovation Festival, a “mini-festival” introduced in this year’s Cannes Lions, the new award category honors campaigns that were enhanced or driven by the inventive use of data.
A total of 619 entries have been submitted to the Creative Data Lions. The US leads the shortlist with 17 entries, which includes The Pursuit by Equinox from R/GA New York, which won a Mobile Gold Lion and a Product Design Lion.
Another strong contender is Turkey’s sole entry from Y&R Team Red from Turkey called “Between Us” for Vodafone, which already won a Media Lion Grand Prix
Asia Pacific secured 11 slots, represented by top contenders Australia and Japan with 5 entries each. Leo Burnett Sydney scooped 3 spots for its campaign for Australian Bureau of Statistics while GPY&R Brisbane got 2 spots for its campaign ‘Melanoma Likes Me’.
Meanwhile, Dentsu Inc. Tokyo/Dentsu Tec Inc. Tokyo earned 4 slots for “Reviving Legends,’ Japan Sport Council.
A 10-man founding jury of senior data, strategy and analytics specialist and creatives, led by David Sable, Global CEO Y&R, Global, and Jury President, will determine the winners and will be announced tomorrow, 7pm (UTC+01).
