SINGAPORE – Following up on its successful 2014 brand campaign, M1 launches a new campaign that builds on its brand promise M1. For Every One. The campaign, titled ‘Making Moments Special,’ delves deeper into the lives of individuals and explores the role M1’s products and services plays in their lives. Whoever you are, M1 is there to make every moment special.
“We’re always interested in how our customers live with our brand. This campaign is all about telling those stories in a fun and engaging way,” said P. Subramaniam, Chief Marketing Officer of M1.
The campaign launched in June with press insertions in Straits Times and
Zao Bao, 45 second TV spots on MediaCorp channels and Out-Of-Home placements, supported online by 15-second YouTube pre-rolls.
CREDITS
Managing Director – Melvin Kuek
Chief Strategy Officer – Hari Ramanathan / Yousuf Rangoonwala
Creative Director – Bruce Watt
Art Director – Katherine Khor
Copywriter – Kevin Joseph
Account Director – Zach Wong
Account Executive – Grace Ng
