MILAN, ITALY — Even if, in many countries, Covid isn’t an emergency anymore, in some other places the epidemic continues to spread in a very threatening way. That’s why fake news about anti-Covid vaccines is still dangerous. And that’s why those fake news must be fought. To fight this, advertising publication Urban Vision decided to proactively use its spaces to fight fake news on anti-Covid vaccines in Europe. How? By taking the most shocking fake news from the anti-vaccines channels and showing them on a huge 3D billboard.
This billboard was installed in a central street of Milan, where massive anti-vaccine protests took place, blurting out the truth to protesters.
The campaign, created by creative agency The Big Now/mcgarrybowen (Dentsu Italy), generated a spontaneous press impression, becoming a concrete support for the Italian Health Institutions for the vaccination campaign.
Watch the full campaign below:
CREDITS:
The Big Now/mcgarrybowen:
Executive Creative Director: Stefano Battistelli/Francesco Epifani
Creative Strategy Director: Silvia Cannata
Creative Director: Domenico de Musso / Roberto Giardinelli
Client Team Director: Caterina Guastini
Graphic Designer: Stefano Trolese
Motion Graphics Designer: Matteo Milone / Jonathan Fecola
Isobar:
Chief Experience Officer: Diego Vurro
3d Artist: Alessio Amato
Motion Designer: Ivan Litvinenko
Production: The Big Angle
Film and Production Director: Flavio Nani
Filmmaker: Nicola Schito
Producer: Elisa Capetti
Post-production: PasteuP
Dentsu Italy:
Chief Creative Officer (dentsu creative): Stefano Morelli
Head of Operations (dentsu creative): Chiara Lamera
