MANILA – Nielsen will be launching its flagship digital advertising measurement service, Digital Ad Ratings, in the Philippines on August.
Currently available in twelve markets, Digital Ad Ratings adds user demographics such as age and gender to add depth to online audience analytics like reach, frequency and gross rating point (GRP) metrics to help agencies and brands get an accurate picture of how their digital advertising campaigns are performing.
Previously called Nielsen Online Ratings, the program will be brought to seven markets across Asia and Latin America. Digital Ad Ratings is now commercially available in Singapore, Japan and Indonesia and will be followed shortly by Thailand, Malaysia, and Mexico to bring the total to 16 markets globally.
Nielsen said that major TV networks and media agencies in the country have subscribed or indicated interest in Digital Ad Ratings. Major clients so far are multinational advertisers such as Unilever and Mondelez International.
“Nielsen Digital Ad Ratings is a true industry game-changer,” said Megan Clarken, EVP of Global Watch Product Leadership at Nielsen. “Digital is fuelling growth in brand advertising, and in markets where Digital Ad Ratings has already been rolled out, like the U.S. and UK, it is transforming the advertising landscape by bringing standardization and accountability, and helping advertisers and agencies gauge the return on their investment for every dollar they spend online.”
Jennifer Gardner, North American Media Investments and Partnerships Director at Unilever, says: “We look for the best marketing ROI – and the best tools to gauge that. Nielsen Digital Ad Ratings is an exciting resource that brings a more rigorous standard to our online campaigns and consistency in measurement strategy across our portfolio of brands.”
