MUMBAI – Lowe Lintas has appointed Shayondeep Pal to head the Creative offering of its New Delhi office. Shayondeep replaces Shriram Iyer, who was recently named NCD, Mullen Lintas.
Shayondeep Pal has been part of the creative team in Delhi for more than 6 years and is involved in the creative execution of a number of notable campaigns for prominent clients in the region. Some of these include OLX, Micromax, Hindustan Times, Maruti Suzuki, Google, and Pernod Ricard.
“With a creative firepower that’s palpable and the thirst to do more, I cannot wait to see what Shayondeep Pal has in store to drive the office in Delhi. I wish him the best in his new role at the agency,” said Arun Iyer, Chief Creative Officer, Lowe Lintas.
Pal has worked on a number of market leading brands over the years. He has been the creative lead on Micromax for the last four years and has worked on campaigns like Sliver 5 with Hugh Jackman, Qube (3D Interface), Canvas HD (Colours Can Come Alive) and Canvas 2. In fact, he has also directed a few commercials for Micromax. On OLX, he has done work on the ‘Womaniya’ campaign along with their current ‘Keemat Bhi, Keemti Bhi’ campaign. On Maruti Suzuki, he has worked on Ertiga, the LUV car and Ciaz. For Hindustan Times, he did a campaign on ‘You Read, They Learn’ which went on to win an award at Cannes Lions in 2013.
“I want to make this place a talent magnet where people would line up to join us. One clear approach would be to look at the creative output from a holistic angle – through new media, unexplored media and not just 30-second commercials,” shared Shayondeep Pal.
Shayondeep is a student of journalism and it was during his stint at IIMC that he ended up taking a trainee writer’s job at McCann-Erickson. It has been 16 years since he entered advertising. From McCann he moved to Grey and spent 7 years at their Delhi office. A film commercial for Halonix landed him a job at Lowe Lintas in the year 2008. He joined as Creative Director. He has handled a host of clients across categories including FMCG, automobiles, mobiles, e-commerce, food and beverages, apparel, media, consumer durables and technology space.
