KUALA LUMPUR – This August, witty brand logo and tagline spoofs populated the social media pages of Putra Awards. The spoofed brands ranged from Air Asia, BMW, Carlsberg, Colgate and more.
The taglines were shrewdly tweaked and rephrased to reflect the key message of what is dubbed as the true “People’s Choice Award.”
This promotional campaign, now revealed, was the work of Havas Worldwide Kuala Lumpur.
The task, Andrew Lee, Managing Director of Havas Worldwide KL and the Organizing Chairman of Putra Awards 2015 shared, was to deliver the message that the Putra Brand Awards is the largest qualitative research in Malaysia. Apart from that, the agency also needed to persuade the marketers to attend the award’s gala dinner.
Putra Brand Awards does not require entrants to pay a submission fee or to claim their awards. All the winners are also chosen by the public through an annual survey among actual consumers.
“It is an honour to organize this year’s award and to get the Havas Worldwide Kuala Lumpur team working on it,” commented Lee.
