JAKARTA, INDONESIA — Dentsu Indonesia, a leading and integrated marketing services network, has announced that it is advocating the importance of accelerating Indonesia’s digital economy especially for marketers as it gears for a meteoric rise in the next few years, bolstered by a booming economy.
Through its first-ever external summit Dentsu Connect 2022 – The Era of Connected Universe, dentsu Indonesia is focusing on delivering a selection of key topics: Experience, Data & Commerce, and Sustainability and brings together 500 esteemed marketing and industry leaders to explore and unveil the new culture that shapes the future of marketing and how organizations plan to thrive in a sustainable digital economy.
There is certainly no understatement when speaking of the exponential growth potential of Indonesia’s digital economy, with forecasts suggesting growth to US$146 billion by 2025. Digital Transformation has taken center stage as one of three priority pillars of Indonesia’s G20 Presidency, further underscoring the potential of the digital economy in the near future – thanks to the vibrant digital population, ecommerce acceleration, and a vibrant tech start-up scene.
Prakash Kamdar, CEO of Indonesia and Singapore said, “As its name suggests, Dentsu Connect is here to bring together the best minds, excellence in creativity and innovation, the most thought-provoking ideas and solutions, and most importantly, a community of passionate marketers that will chart our industry forward in ‘The Era of Connected Universe.’ We are here to champion meaningful progress together with our stakeholders in Indonesia, including our clients and partners, to create market leading solutions, so we can realize the full potential of Indonesia’s economy and of its people, who deserve to have their aspirations fulfilled.”
Dentsu Indonesia Chairman Adji Watono said, “We believe that the client’s success is our success. Our works are always derived from our vision and mission to help clients predicting and planning for disruptive future opportunities, as well as creating new paths to growth in the sustainable economy.”
Part of championing meaningful progress is dentsu’s commitment to being a Force for Good and a Force for Growth, dentsu Indonesia fostered this as its value and purpose as a business. In fact, dentsu is globally recognized as one of the first companies in the world to validate its net-zero target by Science Based Targets Initiative, and independently verified as carbon neutral across its international operations.
In light of this, dentsu Indonesia Vice President Janoe Arijanto added, “It’s in our DNA at dentsu Indonesia to become a Force for Good and Growth. We believe that endorsing sustainable progress and growth in good can generate broad and equitable positive impact to the world. This is a key focus in our Dentsu Connect 2022 agenda, where we invite fellow senior leaders of the esteemed organizations amongst us today to join us in contributing to such Force for Good efforts.”
Dentsu Connect 2022 also features honorable speakers across sectors with the likes of Sumana Rajarethnam (Southeast Asia Director at The Economist Intelligence Unit), Elvin Rahardja (Head of Platforms at Google Indonesia), Christopher Jordan (Regional Vice President of Commerce Cloud & Digital 360 Specialists at Salesforce ASEAN), Joko Anwar (Film Director), Vincent Rompies and Deddy Mahendra Desta (CEOs of VINDES) and more, to discuss topics and share practical takeaways pertaining from winning the attention economy, reinforcing relevancy, maximizing customer experience, to driving good change for Indonesia, let’s discover and explore together and unveil the new culture that is shaping the future of marketing.
