MUMBAI, INDIA — Publicis Groupe-owned Prodigious India and Content Factory India have announced the launch of “Supershoots TM,” a unique proprietary production model which helps brands create volumized branded content in a single shoot schedule.
With the sweeping changes in the digital-driven content landscape, today a brand must create multiple pieces of content at the same time to reach out to its audiences across various platforms. “Supershoots TM” is a concept designed to help brands maximize their assets while keeping their costs under control. With the “Supershoots TM” model, the producer becomes a part of the content planning process alongside the creative team, driving agility and ensuring a more efficient and value-added production strategy.
Designed to serve in a content-driven media landscape, Prodigious and Content Factory bring together specialist production expertise in video, digital and print to design, produce and deliver branded content across all channels, using the best talent, workflow processes and tools.
Anupriya Acharya, South Asia CEO of Publicis Groupe said, “One of the biggest challenges for brands today is creating content which works seamlessly and impactfully across platforms. Supershoots TM offers production solutions at scale to empower our clients and partners in the platform world. With the potential to disrupt the current production process, Supershoots TM adds massive value to our Power of One proposition, helping our brands bring agility and efficiency to their content planning.”
Varun Shah, the executive vice president and head of Prodigious India and Content Factory India said, “The future of content creation lies in creating hyper-contextualized volume content which is relevant across platforms. Our ‘Supershoots TM’ model has been devised to address this issue, by delivering multiple asset types across platforms from one singular shoot. With Supershoots TM, we have been able to drive up to 45 % cost efficiency and deliver four times the amount of assets from a singular production schedule.”
He further added, “The Supershoots TM model will redefine content creation, creating a more synergized model to help brands derive more value out of each production schedule. With our Supershoots TM model, we have already successfully created and delivered multiple assets for our existing brands. And with the Prodigious scale, we were able to optimize and deliver bundled assets across geographies from India.”
