MANILA – Of the 31 entrants vying to bring home Boomerangs this year, Leo Burnett Manila has landed the most number of finalists with 11 contenders, followed by Ogilvy & Mather and Havas Media Ortega.
Out of the record 213 entries, 71 digital campaigns and programs made it to the jury’s shortlist.
Shortlisted entries earned an average total score of 75 or higher on four criteria: Strategy, Creativity, Innovation, and Results. Judges led by Leigh Reyes, President and Chief Creative Officer of Lowe Philippines, evaluated the merits of each case online.
From the online shortlisting, the executive jury deliberated and further reduced the pool of 71 to select winners of Bronze, Silver, and Gold Boomerangs.
Winners will be announced at The Boomerangs Awards Night on September 11, 2015, at the City of Dreams, Pasay City. Tickets will be available online, from September 2 onwards at www.boomerangawards.com.ph/awards-night.
Here’s the complete shortlist for 2015 Boomerangs, organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP).
Boomerang Awards 2015 Shortlist_FINAL_[5]
PHOTO: The Executive Jury of The Boomerangs: (Front row, left to right): Minette Navarrete, Shayne Garcia, Jill Aquino, Joey David Tiempo, Jury President Leigh Reyes, Cyn David Icasas, Boomerangs chairpersons Cynthia Dayco and Kichi Madlansacay. (Back, from left to right) Paolo Mercado, David Guerrero, Earl Valencia, Samir Ahmed, Dino Cabrera, Ken Lingan, Richard Arboleda, and Boomerang Committee member Jeff Saez.
