MANILA – Local creative ad agency Catalytx has promoted Lester Edgard Morales to lead its creative department as executive creative director.
He will be tasked provide overall creative leadership for accounts such as Ajinomoto, Toyota Motors, Delfi, Lamoiyan, Gardenia, Uratex, Pediatrica and Yakult, in addition to a seat at the agency’s management committee.
Lester brings with him more than 20 years of local and regional advertising experience, having worked in Manila, Hong Kong, Shanghai and Guam. His previous stints include creative leadership positions at Adformatix, DY&R-Alcantara, Y&R Hong Kong and Marianas Media in Guam for brands such as Colgate-Palmolive, Caltex and Citibank.
After 6 years of working in the region, Lester joined Catalytx in August 2012 and was promoted to Associate Executive Creative Director in 2014.
”Lester has consistently exhibited the ability to lead the development of creatives that work intelligently for our clients’ businesses. We are proud to finally promote from among our ranks someone who embodies our strategic marketing philosophy, and shows the heart to be its champion,” said Richard Yang, Catalytx founder and president.
