MANILA – A new campaign from Nestle Temptations via NuWorks Interactive is showing women the happier, empowering side of breakups.
“The 5 Happiest Break Ups You Need Right Now,” cleverly shows how women’s break-up habits like cleaning out the closet and getting a new haircut can actually empower and affirms their right to be happy. It follows the story of a young girl’s journey to end her unhappy routines and find her heart’s desires.
Netizens agreed with NuWorks that it was a highly relatable message. The agency said that the video has racked in 4.7 million views to date since its launch in April. This allegedly led to a whooping 34% increase in sales, specifically the French Salted Caramel Nestle Temptations flavor featured in the 2-minute spot.
