SHANGHAI, CHINA — Production company Sweetshop has promoted Catherine Law to Managing Director of its operations in China. Based in Shanghai, Catherine will drive Sweetshop China as one of the few international production companies to operate out of Shanghai producing content to an international standard, while also having an intimate understanding of local brands and agencies.
Catherine succeeds Laura Geagea who has been elevated to Regional Managing Director of Sweetshop China, Asia and MENA.
Catherine is a senior executive producer with more than 15 years of experience across agencies, production houses and cost consulting. A Hong Kong native, Catherine’s extensive industry experience has seen her run the music desk at Hong Kong Cable TV, work on films and produce award-winning commercial work on both production and agency sides throughout Asia Pacific and Mainland China. She has worked with global advertising agencies and production houses including, Leo Burnett Guangzhou, Ogilvy & Mather Beijing, Bartle Bogle Hegarty, Cheil China and Good People Basically.
Having worked with brands such as Sprite, Cathay Pacific, Vidal Sassoon, OPPO, Carlsberg, Ferrero Rocher, Catherine is able to work within teams under tight deadlines and communicate with clients in their language. Catherine has been an essential part of the Sweetshop team over the past few years working as a freelance producer and has been promoted from within to grow the business further.
Sweetshop Regional Managing Director for China, Asia & MENA Laura Geagea said, “Catherine is without a doubt the best person for the job and I am thrilled she has agreed to lead our business and our people in China. She has heart and is totally invested in the work we produce, our team, as well as our brand and agency partners. I can’t wait to see where Catherine takes Sweetshop China.”
Catherine added, “I am honored that Sweetshop has entrusted me with the leadership of our China operations. We have built a strong team on the ground in Shanghai and have access to an enormously talented and dynamic director roster so all the magic can happen. I’m so excited about the work we’ll do with our creative partners across Greater China.”
Sweetshop Global CEO Wilf Sweetland commented, “Catherine started working alongside Laura and the China team shortly after we opened the Shanghai office in 2017. It was immediately evident that she has the ability to play a leading role in providing creative production solutions to our clients and agencies across Mainland China. We recognize the enormous potential in the market and I am thrilled Catherine has agreed to lead us here in our continued growth.”
