WARSAW, POLAND — In the first collaboration of its kind, McDonald’s Poland is rewarding restaurant patrons with unique AR entertainment experiences made possible only through MyMcDonald’s digital app platform. McDonald’s has tapped Ralph Kaminski, one of Poland’s most interesting and distinguishable artists, fresh off his concert promo tour, for the inclusive and wide-ranging campaign which seeks to empower all minorities and promote openness.
The campaign, developed by creative agency DDB Warsaw, is placed in the creative platform “MyMcDonald’s: You are number one here,” which highlights the main emotional benefit of the app and loyalty program – the feeling of appreciation.
To demonstrate that McDonald’s rewards the loyalty of its customers, every app user will have the opportunity to exchange loyalty points for exclusive perks and artist performances played on a McDonald’s tray using AR technology.
In an unexpected extension of the artist’s concert tour, loyalty program members will have the chance to win tickets for Ralph’s Concert Tour where he will headline performances in small cities throughout Poland, powered by MyMcDonald’s.
The campaign kicked off on October 17 and features a series of executions across multiple platforms including TVC, VOD, in-app, digital, social media, POP, packaging, artist’s channels, and PR.
CREDITS:
Campaign Title: Ball at McDonald’s
Client: McDonald’s
Agency: DDB Warsaw
Strategy Director: Małgorzata Majcher
Senior Strategic Planner: Klementyna Jarmusz
Executive Creative Director: Zuzanna Duchniewska
Creative Group Head: Jakub Przeszłowski
Senior Copywriter: Marcin Rychlik
Head of Design: Marcin Szmidt
Account Manager: Dominika Łaganowska
Business Director: Magdalena Lenartowicz
Creative Project Manager: Maria Cięciwa
Creative Project Manager: Karolina Przeklasa
Broadcast Producer: Agnieszka Kośmicka
Director: Monika Kmita
Senior Copywriter: Wojciech Pleskacz
Art. Director: Katarzyna Warykiewicz
Head of technology: Michał Głowala
Creative Project Manager: Karolina Przeklasa
