MANILA – Local creative agency Catalytx has joined Worldwide Partners, Inc., billed to be the world’s largest network of owner-operated, independent advertising agencies.
Catalytx was founded by Richard Yang in 2000 and is the flagship company of the CAI-Onnekas Group which has a total manpower of 2000. It touts a roster of top clients that includes Gardenia, Ajinomoto, Toyota Motors, Goya Chocolates, Lamoiyan, Salonpas, Uratex, Pediatrica, and Yakult.
“The partnership is a perfect fit in point of view and character”, Mr. Yang says. “Being part of a vast but agile network will be a rousing boost to the mission of Catalytx to be a seamless marketing partner to its clients, benefitting them with strategic marketing expertise.”
Based in Denver, Worldwide Partners is 76 years strong and has more than 20 network-wide international clients with over $3.9 billion in advertising billings under its management. It has more than 95 partner firms with over 150 offices in 55 countries worldwide.
“We’re a collaborative, bottom-up network where the partner agencies own us rather than us owning them,” Al Moffatt, President and Chief Executive Officer of WPI, said.
“We provide the resources and the global outreach to help our partners and their clients achieve greater revenue. Partner agencies work together to build each other’s business, extending service to their clients internationally. WPI has the critical mass and skills of other agency conglomerates but wields the flexibility of independents,” he adds.
