MANILA, PHILIPPINES — On the occasion of its Manila office’s first anniversary, Vero, an award-winning Southeast Asia-focused PR and digital marketing consultancy, is launching nextGEN, its signature internship program, in the Philippines.
Vero officially set up its operations in the Philippines in October 2021, having recognized the country’s strategic role in helping brands grow in the region. Since then, it has been offering brand consulting, creative, data, and PR services to the Philippine market, tapping highly skilled local talents to conduct outstanding consulting work for its esteemed local and international clientele.
“Our Philippine office has seen incredible growth over the past year thanks to the team’s collaborative, can-do spirit and the strong support from our regional offices,” said Vero Philippines Operations Director Nicole Briones. “Over the past year, we got to work with some of the most reputable global brands in digital entertainment, educational technology, and computer industry, among others. We’ve also seen our revenue grow to half a million dollars and our team expand from 1 to 15 members. For the next phase of our journey, we’re very excited to help more brands extend their reach locally and regionally and to empower young and promising creative talents here in the Philippines.”
Inspiring the next generation of communications professionals
This year, Vero is officially launching its internship program, nextGEN, in the Philippines. Originating in Vero’s Vietnam office, nextGEN provides promising young people with a unique opportunity to take their first steps in their professional careers.
Through the program, students will gain exposure to real-world campaigns across the region, learn from dedicated training roadmaps, receive mentorship from different regional and local departments, acquire skills to adapt to hybrid working and work with award-winning, cross-cultural teams. They will also receive a monthly allowance and have an opportunity to travel to one of Vero’s regional offices for workshops. At the culmination of the program, the interns will team up to develop a full IMC-PR communications plan for a CSR campaign and present it to Vero executives across the region.
“At Vero, we want to take the internship experience up a notch and allow students to experience what it’s like to work in a leading communications agency day to day,” said Danica Marielle Vallano, HR Generalist at Vero Philippines. “We’re launching the nextGEN program in the Philippines just as the workplace evolves and becomes more innovative. Through this program, we aim to equip up-and-coming professionals in the country to adapt to new work norms, get a head start by building a solid foundation for their future careers, develop relationships with industry experts, and learn to embrace different cultures across the region.”
Some interns who took part in nextGEN have joined Vero as full-time employees, and many of them have since advanced to more senior roles within the agency.
“Vero nextGEN was a great opportunity for me to explore the communications industry, my capabilities, and my future career path. After completing nextGEN, I joined Vero as a full-time employee, taking on bigger projects and responsibilities as an IMC Account Executive and, later, as a Senior IMC Account Executive. After two years of being with Vero, I am now an Associate IMC Account Manager,” Nguyen Truong Yen Phi, the associate IMC account manager at Vero Vietnam, said.
Becoming a Vero nextGEN intern
The first iteration of Vero nextGEN in the Philippines will run from January to April 2023. Vero Philippines is looking to onboard a total of six interns in digital account management, PR account management, copywriting, design, data and analytics, and HR and admin departments. The program is open to creative and ambitious senior college students who are good collaborators, can turn creative and strategic ideas into reality, and are passionate about pursuing an exciting career in the industry. Here are the qualifications:
- A fourth-year or graduating student in the Communications field
- Believes efficient communication is sparked by positive conversations
- Trusts that creativity and empathy are at the heart of great communication strategies
- Outstanding English and Tagalog listening, writing, and presentation skills
- Comfortable working in a young, multicultural environment
- Ready to take on real-world client projects and campaigns
- Self-starter and determined to complete individual and team goals
Anyone interested can apply via the Vero nextGEN 2023 page from November 21 to December 16. Successful candidates will then undergo a series of interviews and assessments with the Vero team.
Professional development has always been a strong focus at Vero as it continues to develop a work culture where employees’ overall well-being comes first. This pursuit entails implementing programs such as nextGEN, workshops dedicated to learning, a pioneering mental health package, an unlimited leave policy, and extended parental leave across the region, leading Vero to be recognized by PRovoke Media this year as the runner-up among mid-sized agencies for Best Place to Work in Asia and Southeast Asia Consultancy of the Year in 2021.
