MUMBAI, INDIA — Uber Rentals, in association with agency DENTSU CREATIVE India, has launched its latest campaign for the wedding season, shedding light on the days leading up to the big day. For the record, the brand introduced the world to #RentalHealthDay earlier this year with hilarious “mockumentary” starring India’s legendary youth icon, Anil Kapoor.
A survey done by Zola showed that 71% of couples believe wedding planning to be more stressful than other major life events. The campaign asks soon-to-wed couples to skip one of the most stressful tasks during wedding planning – DRIVING!
The brand has partnered with two couples whose wedding plans are always the talk of the town: Jasmin Bhasin & Aly Goni and Krishna Mukherjee & Chirag Batliwalla. Starring in their respective films, these reality-packed reels show the couples adding booking an Uber Rentals to their to-do list, so that “shaadi ke chakkar mein city ke jitney chakkar lagein” they don’t have to worry about driving or parking. It is pertinent to note here that both films have been received with a lot of delight and positivity from fans of the two couples, who love the real chemistry between the couples on the reel.
Jasmin & Aly’s Rental Health Day
Chirag & Krishna’s Rental Health Day
Talking about the campaign, Ameya Velankar, Head of Marketing for Uber India and South Asia, said, “In our quest to consistently reimagine the way the world moves, we turned our attention to the wedding season. With Uber Rentals as their partner, a bride & groom can avail absolute convenience and the peace of mind that they rightfully deserve. One car for up to 12 hours and the option to add multiple stops on the go – saving them the effort of finding parking spaces or multiple trips. Our films capture the heartwarming moments and fun that couples can unlock when they aren’t hassled by the perils of city driving.”
DENTSU CREATIVE India Creative Director Ankit Mathur added, “Year after year, wedding-themed ads on TV and social media show couples looking like they’ve just returned from a vacation when in reality they are exhausted and perhaps even tired of each other! We looked at #RentalHealthDay being a solution for those who can take driving off their to-do list and an opportunity for couples to make the most of their free time – like pestering one another!”
Pranav Harihar Sharma, the director of the films, commented, “We wanted to walk the fine line between reel and the real world, where taking something like driving off your to-do list just opens up a beautiful moment between the couples. I had a great time collaborating with Jasmin-Aly and Krishna-Chirag to tell their stories for the many other couples who can benefit from a Rental Health Day.”
CREDITS:
Uber team:
Ameya Velankar: Head of Marketing, Uber India South Asia
Tanya Malhotra: Brand Marketing Lead, Uber India South Asia
Namrata Tibrewal: Social Media Lead, Uber India South Asia
DENTSU CREATIVE India team:
Sudhir Das: Executive Creative Director
Giamaria Fernandes: Group Creative Director
Ankit Mathur, Akshit Salian: Creative Director
Johanna Israni, Satvika Jain: Copy Supervisor
Rahul Batra, Srujana Rachuri: Senior Copywriter
Rohit Ranjan: Group Head – Art
Anurag Kulshreshta, Rashad Ahammed: Senior Art Director
Kunal Ramchandra Chikane: Creative Supervisor – Art
Yatin Gupta: VP, Account Management
Anurag Pandey: Senior Account Director
Aparna Rani: Senior Account Manager
Shriya Tomar: Account Executive
Freya D’Souza: VP – Strategy
Arihant Chaturvedi: Manager – Strategy
Pradeep Abheeshta: Manager – Analytics
Karan Arora: Executive – Analytics
Production house:
Diaspore Inc. + Happy Lion
Director: Pranav Harihar Sharma
Celebrity Onboarding: Happy Lion
