MANILA – ANC, the ABS-CBN News Channel, underwent a brand refresh last Monday complete with a new logo and programming lineup.
ANC’s design overhaul will include the broadcast design of all its programs, which will prominently carry its new signature rhombus logo and red-and-blue scheme to show a cleaner, unified look that represents the holistic news experience ANC offers.
“ANC is known for its discerning news, relentless coverage, and complete news experience delivered by seasoned journalists and experts,” said Ging Reyes, SVP and Head of the Integrated News and Current Affairs of ABS-CBN Corp.
“Our strong team of journalists further enhances the ANC brand as the go-to channel of business leaders and decision-makers for breaking political and business news.”
New shows on ANC include a quick roundup of top news stories on “News Now” at 5 a.m., followed by two-and-a-half-hour’s worth of news, human interest and lifestyle stories on the new “Mornings@ANC” at 5:30 a.m., with a new team of anchors to keep viewers informed about what they need to know to start their day.
Leading the “Mornings@ANC” team are David Celdran and Ginger Conejero, who will deliver the biggest headlines and lead incisive discussions on current events.
Joining them are Gigi Grande, who will provide a thorough look at the most relevant stories from around the metro, Southeast Asian region, and the world, and Paolo Abrera, who will provide weather updates and news on traffic situations in key areas around the metro.
New additions to “Mornings@ANC” include Gretchen Ho and “On The Money” anchor Edric Mendoza, who will deliver special reports covering entertainment, sports, technology, lifestyle, travel and leisure, arts, culture, and fashion.
Viewers will also be seeing more of Gretchen on her own new program “The Daily Serve,” where she will give viewers a comprehensive look at the day’s major sports stories, as well as health and fitness-related information and throwbacks to the greatest moments in sports. The program will air at 6:30 p.m. on weekdays.
Meanwhile, “Market Edge” will also kick off its morning edition on October 26 with award-winning broadcast journalist Cathy Yap-Yang giving real-time updates from the Philippine Stock Exchange and other regional markets, insight into the top financial and economic news, and exclusive interviews with newsmakers.
It will be followed at 10 a.m. by “News Now,” anchored by veteran journalist Nancy Irlanda, who will bring the freshest updates in national and foreign news, business, sports, weather, and social media.
