JAPAN – As a part of Isobar Global CEO, Jean Lin’s efforts to further build Isobar, the network has announced that Isobar Japan and Dentsu iX, which became a wholly owned subsidiary of Dentsu Digital Holdings, Inc., are merging to form one mega digital agency to be known as Dentsu Isobar as the new year opens.
“We are excited to expand Isobar in Japan, at a time of significant growth. Dentsu iX’s creatively-led technology teams complement Isobar’s global Brand Commerce offering, and further accelerates our ambitions both in Japan and globally. I am excited to welcome the Dentsu iX team to Isobar, and am proud that our teams will form the largest global digital agency in Tokyo,” said Lin.
With a combined number of over 300 people, Dentsu Isobar is now the largest global digital agency in Tokyo. The new agency will be headed by Takahiro Uchinaga, current CEO of Isobar Japan as the Chief Client Officer and Hidetoshi Tokumaru, current CEO of Dentsu iX, on the other hand, will head Dentsu Isobar as chief executive officer.
Dentsu iX’s specialized digital and innovative solutions dovetail with Isobar’s strong global presence, resulting into a powerhouse agency servicing clients in and out of Japan.
“We are excited to join Isobar network and to be the largest global digital agency in Japan. This move means that we will be able to collaborate with overseas offices for global clients and provide innovative digital solutions in Japanese market,” commented Tokumaru.
