SHANGHAI, CHINA – Media agency PHD China announced the elevation of Cynthia Zhang as Chief Client Officer, a newly created role to evolve clients’ experience. The elevation aligns with the agency’s goal to strengthen its client leadership by building on the strong foundations of the client community and deliver top notch media practice for clients. In her new role, Cynthia will look after PHD China’s client strategy, exploring opportunities in both current business and new business.
PHD’s tenet is to help brands make the leap ahead of their competitors. To better respond to the marketing organization’s changing role in the future, PHD has continuously strengthened its client service team and upgraded the interaction with partners. During her stint as Managing Director of PHD Shanghai, Cynthia has led her team and created integrated solutions of omni channel data and digital analysis. From 2021 to 2022, her team has provided an unparalleled experience to PHD’s partners, which helped PHD achieve 100% client retention rate for two consecutive years, and their “rapid response” and “quality services” has received high appraisal.
Cynthia is well known as a result-oriented leader who seeks for excellence. Her enthusiasm for media strategy has pushed and continues to drive her teams to build more nuanced strategies. Under her leadership, PHD China has a 300% annual new business growth and expanded its client portfolio across a wide range of industry and won major accounts such as Chanel, Roewe, Vitasoy, ekaterra.
Joey Zhao, CEO of PHD China, commented: “The elevation showcases our commitment to PHD’s brand partners. Cynthia has devoted her entire career to PHD and our sister companies, which shaped her an expert of PHD’s brand proposition, products and platform. As Chief Client Officer, she will continue to implement PHD’s strategy and philosophy, bringing a new harmony of co-creation to clients.”
Speaking of the appointment, Cynthia Zhang said: “I feel very lucky to work with PHD’s diligent talents and teams. In the future, we will continue to recommend PHD’s positive, constructive and innovative solutions to our clients, so as to echo their needs in this market.”
Cynthia is a media agency veteran with 20 years of industry experience. She joined Omnicom Media Group (OMG) Shanghai in 2007, as Planning director of McDonald’s team. Cynthia’s experience covers automotive, IT, FMCG, pharmaceutical and Internet industries, and has served leading brands like Nokia, SONY, McDonald’s, Intel, HP, Cisco, SAIC Volkswagen, Porsche and Roewe etc.
Cynthia will report to Joey Zhao and will officially assume her new role immediately.
