NEW DELHI, INDIA — Surfacing solution brand Greenlam Industries has launched The Gutli, a brand new film to promote sustainability. The Titus Upputuru Company depicts how the company believes in creating beautiful spaces without causing harm to the planet, while also producing better products using processes that are sustainable and have a gentle impact on people and the environment.
Greenlam Industries’ vision is to create a balance between economic growth and positive social impact by embracing methods that promote environmental protection. The brand promises that it uses products that are sustainable and live by the mantra “Reduce, Reuse, and Recycle.”
The new film Gutli (Seed) depicts a young girl named “Suguna” who is full of questions. After gaining knowledge that our planet is losing trees, she begins to worry about her father, who is a carpenter and relies on trees for a living. Suguna then decides to plant trees to help not only her father but also the planet. At the end of the film, it showcases that, like the little girl, the company cares too, and hence “sources wood from sustainable forests.”
The film has a beautiful song that symbolizes a tiny seed and correlates it with the heart of the little girl:
Nanhi si gutli mori nikli
Aasmaan ko chune chali titli
Choti choti chotiyan
Badi badi akhiyan
Akhiyan mein sapne liye titli
Phirni si meethi mori gutli
O mori gutli…
Parul Mittal, Director at Greenlam Industries, said, “At Greenlam, we are constantly improving our product portfolio to offer the best surfacing solutions while being committed to people and the planet. We monitor our resources in real-time, which has helped us substantially reduce our waste production. We also conduct Greenlam plantation drives from time to time spreading the message of promoting a sustainable environment and protecting our mother earth. Through this brand film, we want to convey the message that Greenlam sources wood from sustainable forests, and till date, we have successfully been able to prevent the felling of a minimum of 8,000 trees through our paper waste recycling initiatives.”
Titus Upputuru, Writer and Director of the brand film, said, “The film shows that we don’t need giant plans and purposes to help the environment today. Like the little girl, we just need a handful of faith and love. We can move the mountains and make this a happier, greener planet. It was a wonderful opportunity to write and direct ‘Gutli’ for Greenlam Industries.”
The film has been produced by The Titus Upputuru Company.
CREDITS:
Production House: The Titus Upputuru Company
Director: Titus Upputuru
Producer: Aamir Uzefa
Story/Lyrics: Titus Upputuru
Cinematography: Tassaduq Hussain
Editing: Tushar Sahani
Grade: Film Station
Music: Saksham Bharadwaj
Styling: Rose Pereira
