MANILA, PHILIPPINES — Just in time for the season of love, chocolate brand Cadbury has launched limited edition pop heart bars and sleeves as part of its #PopYourHeartOut campaign.
During the campaign launch on February 04, the brand also revealed celebrity couple Allen Ansay and Sophia Pablo as their newest ambassadors. Joined by their fans and the Cadbury team, the two serenaded the crowd with a duet and a get-to-know-me game.
Mondelez Chocolates Philippines Category Lead Rafael Baradas told adobo Magazine that the campaign came from wanting to empower consumers to step out of the shadow and express themselves even in ways as simple as giving out Cadbury chocolates: “In this season where it’s hard to express yourself. Not just romantically, even with your family, friends, officemates, it’s hard to express yourself. Goodness has to come out. There are those that would give it loud and big. There are those that would do it small and quiet. What matters is if it’s from the heart.”
The pop heart sleeves include a shapeable 3D heart that you can write on, and the pop heart bar is a heart cut-out twist in the classic Cadbury Dairy Milk in five unique designs.
Catch the Limited Edition Cadbury Dairy Milk Pop Heart Bars, starting at PHP 87, in leading supermarkets nationwide.
