NEW YORK AND LONDON – After Grey Group has announced acquiring a majority stake in South Korea-based agency Vinyl-I Co to offer their clients the best innovations, this time BBDO Worldwide has announced the acquisition of Wednesday Agency Group, a leading creative agency focused on fashion and luxury lifestyle brands.
With over 100 people in offices in London and New York, Wednesday Agency Group delivers fully integrated campaigns, content strategy, digital design and branding, and production for some of the world’s best recognized brands in these categories.
“I have been an admirer of this group for several years. They really know the highly specialized sectors they operate in, have constantly evolved their offer to increase their relevance and strengthen their competitive position, and have built a culture that will sit well with ours. The Wednesday Agency Group will complement our existing offer beautifully,” Andrew Robertson, President and CEO, BBDO Worldwide.
Co-Founders Jens Grede and Erik Torstensson, heralded by British GQ as two of the most influential men in fashion, will continue their leadership of Wednesday Agency Group, together with CEO Glenn Jones and President Ian Schatzberg. Wednesday will operate as a stand-alone agency brand within the BBDO Worldwide Group.
“As the world’s leading creative network, BBDO presents Wednesday Agency Group with a platform for further growth,” says Grede. “It will allow us to offer our clients vital services they have been asking us for, such as media planning, analytics and local production.”
“Together with BBDO, we can deliver a tailored best in class creative service on a global basis. We could not imagine a better partner to our agency, people and clients,” adds Torstensson.
