SINGAPORE – After a short stint in Edelman as director of strategy, Havas Worldwide announced on Thursday that Todd Martin is joining the global agency as regional digital director for APAC.
In his new role, Martin will lead and drive the growth of digital across Asia Pacific. He will also lead Havas Drive, a digital acceleration, technology and innovation unit based at Havas Worldwide Bangkok.
“Todd joins us with a solid track record in the digital space having worked with the some of the top digital agencies and cutting edge brands around the world. His experience across geographies and ability to work with different cultures is a strong plus. Havas has a robust digital offering in Asia Pacific and we have no doubt thatTodd is the right person to lead and strengthen our digital operations as we move in the next phase of our growth,” said Juan Rocamora, Chairman of Havas Worldwide Asia Pacific.
Based out of Singapore, Martin will report directly to Juan Rocamora, Chairman of Havas Worldwide Asia Pacific, working alongside Sunny Hermano, Business Development and Integration Director Southeast Asia and Levent Guenes, CEO Southeast Asia.
Martin has over 20 years of broad client category digital experience in the US, UK, Japan, China and across Asia Pacific and has been responsible for creating digital strategies and campaigns for a huge number of multinational clients.
He was one of the founders of Amnesia Razorfish in Australia, a digital agency that grew in 10 years to become the largest of its kind in Australia. He worked on brands such as Disney, Microsoft, Qantas, Volkswagen, Merck, Johnnie Walker, and the International Olympic Committee before moving to the USA to work with Razorfish out of their head office in Seattle.
He moved to Singapore in 2013 as Regional Head of Social and Digital for Bates CHI & Partners, and worked in Social@Ogilvy across the region.
“I am particularly excited about the Digital Innovation team, Havas Drive. Their blend of creative technical talent is producing solid solutions that work in multiple Asian markets. Havas are showing they have the talent and resources to deliver innovative digital experiences for all clients in the region, they’re walking the walk, not just talking about it,” commented Martin.
