MANILA, PHILIPPINES — Juggling multiple relationships and putting the needs and wants of others first — it’s a scenario many Filipinos find themselves in and know all too well. Because of this, one very important relationship tends to be neglected: the one with their own self.
In response, McDonald’s and Wunderman Thompson Philippines came up with a way to highlight the importance of self-love: turning the iconic “Love Ko ‘To” (I’m Lovin’ It) into “Love Ko Me” (“I’m Lovin’ Me) and providing solo deals for delicious meals.
A new voice-activated feature called “Love Ko Me Codes” was launched and made available exclusively on the McDonald’s App. Simply open the McDonald’s App, tap on the mic, and say words of affirmation out loud to unlock special deals and promos.
Yves Nacpil, Senior Brand Manager of McDonald’s Philippines, said of the campaign, “The McDonald’s App goes beyond the usual deals and discounts this month by sparking moments of self-love and affirmation among our app users. Apart from providing users the best deals, this campaign provides everyone a reminder that only good things come if we love and treat ourselves well.”
@ckdeleon_ Every eat girl’s dream 😍 Self affirmations + up to 40% off my favorite @mcdo_ph 🥰 Loved how interactive the whole experience was!! Try it for yourself by downloading the McDonalds’s App and redeem your chosen Crave & Claim Deals until March 10 ONLY!! #LoveKoMe #CraveandClaimDeals
@cess.adriano Craving stops today 🍟 Claim exclusive deals up to 40% off sa McDonald’s App from March 1-10, all you have to do is love yourself! Kayang-kaya mo to, self 💪🏽 #LoveKoMe #CraveAndClaimFest #McDo #McDonalds
To further encourage self-love, mirrors designed with Love Ko Me codes were placed in Robinsons’ Manila Activity Center, inviting passersby to reflect on these affirmations, read them out loud in the McDonald’s App, and get rewarded for loving themselves with well-deserved treats. Influencers have also spread the word on their platforms to show their support for the brand’s message of self-love.
“For March, we’re offering exclusive deals with the goal of sharing a message of self-love, especially for those who tend to put themselves last. We felt that by turning ‘Love Ko ‘To into ‘Love Ko Me’, we’re able to create an impactful reminder to put ourselves first,” said Bern Cordora and Ali Sadsad, Associate Creative Directors from Wunderman Thompson Philippines.
McDonald’s social media pages contain more Love Ko Me codes on self-love posts and meditation videos for people to discover and unlock. Maan Bautista, Group Creative Director of Wunderman Thompson Philippines, added, “Love Ko Me codes has turned the usual promotion into an exercise of self-affirmation. In doing so, we further bolster McDonald’s mission in making feel-good moments easy for everyone.”
