MANILA – This year’s Ad Summit Pilipinas aims to take the the industry professionals from their busy schedules and projects out of the office and into the playground, and on day 1 of the festival, they did not disappoint.
From the beginning to end of the first official day of the biggest annual gathering of the advertising industry, the festival stays true to the theme. Taking into consideration every little detail to be a reflection of the call to play, Ad Summit Pilipinas brings in John Arcilla, clad in his famous Heneral Luna suit, to lead the Philippine National Anthem. He bantered a little bit with the audience after playfully forgetting some parts of his spiels, right away setting the lighthearted mood.
“In these three days, we will take you to a place where your childhood aches to be. We will come out and play,” promised 4As Chairman Norman Agatep in his opening address.
Introducing the #AdSummitPH2016 committee: Alex Syfu, Overall Chair; Vanne Tomada, Chief of Staff; Russel Molina, Creative; Aids Tecson, Creative; Mio Chongson, Programs; Angel Guerrero, Programs; Norman Agatep, PR; Mary Meledie Warren, Administrative; Hermie de Leon, Ways & Means; Jun Nicdao, Ways & Means; Randy Aquino, Finance, and Portia Catuira, Finance.
Posted by adobo magazine on Wednesday, March 9, 2016
True enough, a breathtaking opening performance brought the delegates to their feet before Ad Summit Pilipinas Chair Alex Syfu officially opened the festival, “Many of us who complicate our intellectual processes only go around in circles,” Syfu said as he addressed more than 2,000 delegates in the Subic Bay Exhibition and Convention Center. “Play is important for adults, too. It allows us to try new things without fear of failing.”
Setting the mood of #AdSummitPH2016 is a playful and amazing performance that reminds us to #ComeOutAndPlay! WATCH:
Posted by adobo magazine on Wednesday, March 9, 2016
It seemed like the time passed by very quickly (or maybe the festival was just immaculately punctual) as one fun and inspiring speaker after another took the stage starting with Mediaquest’s Noel Lorenzana’s keynote speech. He represented PLDT Group Chairman, Manny V. Pangilinan who, unfortunately, couldn’t make it. With him was “Forever Sucks” star, Jasmine Curtis Smith, who took a snapchat with the audience.
The delegates were left both inspired (and probably gassy from all the laughing they did) as the multi-awarded writer and director, Jose Javier Reyes took the stage to deliver his inspirational speech. He reminded everyone to always choose to be happy, “Sometimes it’s so hard to choose to be happy. We just keep on striving for success.”
Aliza Knox, Twitter’s VP of Online Sales APAC & LATAM, followed to share the Philippines’ biggest moments on the social media platform including the #MayPacFight, #PapalVisitPH, and #AlDubEBTamangPanahon.
No one was caught snoozing even if the talk by the creative duo Takahiro Hosoda from TBWA\Hakuhodo and Kazuaki Hashida from Hakuhodo Kettle was scheduled after lunch. They talked about the importance of “NO WAY!” ideas, or ideas that seem impossible at first, over Like ideas, or ideas that are only always on the safe zone, “When asked for ideas for a campaign, always think: What’s impossible?”
After LOLing hard from the two Japanese creatives wearing true wetsuits, Jesus Ferreira, Integrated Communications and Marketing Director at Coca-Cola Philippines, took us on an emotional roller coaster ride after showing us a series of TV commercials that made us tear up, laugh and tear up again.
Ending day one was a talk by Google SEA and India VP and Managing Director Rajan Anandan about the power of mobile videos, citing that in Youtube, there’s no such thing as primetime because it’s basically, all the time. “The flexibility of videos in small screens is very big,” shared Anandan. “Tell a story. Take as long as you want as long as it’s told clearly and properly.”
The Ad Summit Pilipinas 2016 delegates are in store for another round of educational talks on creative, digital, mobile and branded content.
