MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.
From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:
What the trans experience looks like in Filipino schools
Respecting someone’s identity is easy, crucial, and expected. However, trans youth all over the Philippines are still constantly being humiliated and having their right to gender expression violated everywhere — especially in schools. To address the problem, PridePH showed the heartbreaking reality that trans students face featuring a Jelai Balbaera who, in the video, is being forced to present as male during a flag ceremony despite the fact that she is a trans woman.
Nothing can wow Bebo the cat — except Samsung
Bebo may be one adorable and beloved cat, but it comes with a catch – he’s the grumpiest cat too. In Samsung’s latest campaign film by BBH Singapore, a determined cat dad is on a mission: find something that his permanently-unimpressed feline friend finds wow-worthy. The epic quest includes a huge haul of balls of yarn, an underwater adventure, a dazzling parade featuring cats’ go-to food, and more. But nothing could make Bebo say wow — that is, of course, he finds himself in front of Samsung’s 2023 Neo QLED 8K.
The essential for fans’ permanent declaration of love for the iconic ketchup brand
There have been growing restrictions and outright bans around the world that colored tattoo ink is facing due to harmful ingredients that could cause problems, and this is particularly true for red pigments. So, Heinz, a ketchup brand that has seen many people get fan tattoos of its product in red ink, stepped up and developed “Heinz Tattoo Ink.” The product, with zero harmful ingredients, is dedicated to the culture of tattooing that they’ve realized is prevalent in many of their customers’ lives.
Looking back to the ice age for this one-of-a-kind meatball
Despite the prehistoric mammal being long extinct, the Mammoth Meatball was brought to reality thanks to Wunderman Thompson Benelux and Vow. And while this mind-blowing food innovation is cutting-edge, it’s more than just a technical feat. Rather, they executed the concept as a statement that challenges the public and the meat industry’s notions surrounding how we produce and consume food. With the success of creating cultured meat like this from DNA, there are so many possibilities that it urges the industry to face when it comes to innovations that can reduce the environmental impacts that meat production causes.
Where did the air kissing come from?
In the story of Pond’s and Ogilvy Singapore’s latest campaign, The Oily Warrior, they imagine the origins of the air kiss as an oily face. In the film that combines traditional Indonesian culture with tongue-in-cheek humor, the brave warriors of an ancient Indonesian tribe step up one by one to receive a kiss on each cheek from their king. But when he is faced with a particularly oily-faced warrior, the king couldn’t help but opt for the world’s first-ever air kiss instead.
Here’s a look back at adobo magazine’s weekly campaign picks.
