SINGAPORE — Meltwater, a global leader in media intelligence and data analytics, has announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.
Meltwater’s powerful enterprise intelligence suite brings to life the company’s vision of harnessing the world’s data in real time to unlock brands’ competitive edge. Using best-in-class artificial intelligence (AI), natural language processing, computer vision, and inference models, the solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.
“In a world where analytics and dashboards are key to insights and driving business outcomes, the veracity of data will define the winners,” said David Hickey, Executive Director of Asia Pacific at Meltwater. “With Meltwater’s enterprise innovations, brands get deeper, bespoke insights, unified data from multiple sources, and customized data delivery so that they can focus on what matters the most – identifying customer needs.”
Meltwater’s Enterprise Intelligence Suite offering includes:
- Detailed reporting and analysis Go beyond traditional PR and marketing measurements to gain deeper insights into the quality of coverage and message penetration.
- A 360-degree view of data Combine Meltwater’s data with first-party and third-party datasets for more compelling insights, context, and comparisons.
- Custom data delivery and packaging Control how you visualize key metrics and communicate data via Meltwater’s active display and custom dashboards.
- Premium customer support Receive proactive guidance and best practices to help solve business challenges more effectively.
As part of its enterprise push, Meltwater has appointed new senior leadership to drive value for brands in their data journey across Southeast Asia, Japan, and South Asia. Ramnath Bojeesh steps into the newly created role of Enterprise Area Director for Southeast Asia & Japan to build out the enterprise business in the region. His 13 years of experience spans a range of sales roles at Scandit, Talkwalker, and Brandwatch.
The company’s other pivotal hire is Li Li Chua, who joins as Customer Success Director APAC to lead customer success. She has over two decades of experience, including in client engagement roles at IBM, Gartner, and SAP.
“It’s an exciting time to be doing business in Asia Pacific and we’re thrilled to be adding enterprise leaders with a proven track record join us as Meltwater navigates its next, important phase of growth,” David added.
With double-digit growth, Southeast Asia and Japan continue to be at the core of Meltwater’s growth in the APAC region. In the past year, the company has added Genting Malaysia, One Championship, TBWA Philippines, and Sumitomo to its client roster.
