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Recently speaking before a select audience at the Berlin School of Leadership, Havas Work Club Co-Founder/CreativePartner and D&AD president Andy Sandoz shared his insights on the nature of creativity, creating connections in the brain, and why he gave up drinking. In this excerpt, Sandoz talks about why creativity is more than just connecting things, where your brain is more than just a receptacle for information and conscious creativity is the process of allowing yourself to make these mistakes (and make less of them when you master the process) ultimately creating better connections and much better work.
Andy Sandoz will lead the aDAA jury when the judging period starts on March 20-21, and will headline the Design Series talks at the Mind Museum on March 23–buy your tickets now while supplies last!
