HONG KONG — DDB Group Hong Kong has added major creative clout to its agency, with the hire of Alejandro Canciobello, in the role of Regional Executive Creative Director.
As Regional ECD, Alejandro will be responsible for creative development for clients with multi-market needs, reporting directly to CEO, Andreas Krasser.
Alejandro, originally from Peru, has thus far had a career across both South America and Asia. He has an illustrious string of awards to his name, including Cannes, Clio, LIA, New York Festival, One Show, and D&AD, amongst others.
A strong supporter of the recognition of exceptional work in the industry, Alejandro regularly judges at many of the most acclaimed awards, currently sitting on the 2023 D&AD and New York Festival juries. Passionate about sharing his knowledge and experience to help others, he also has an ongoing mentorship role as part of the D&AD council and will in fact be judging the D&AD White Pencil, New Blood awards this year.
Alejandro shared, “I immediately fell in love with Andreas’ approach to the work, his way of operating, and just generally how he treats people. We share an exciting vision that I can’t wait to help make a reality for this agency that I’m already so much enjoying being a part of.”
Andreas said, “Alejandro is one of those special creatives that can make magic happen for brands. I think his dedication to mentorship and his relationships with many people in the industry also speak volumes about his character. We want ‘talented and nice’ people here at DDB and Alejandro embodies so much of both qualities. Everyone here is excited to be working with him.”
