BANGKOK, THAILAND — Are you guilty of ignoring your parents’ calls and texts while you get lost in the endless scrolling of TikTok? Well, brace yourself for a hilarious surprise because your parents might just show up on your favorite TikTok account.
Five Star Chicken, in collaboration with creative agency BBDO Bangkok, has launched a visually quirky and heartwarming campaign that will make you rethink your social media habits. Last year’s campaign, “The Movies That Made From Us,” was a hit, and the brand returns with another delightful film to make viewers smile and feel all mushy inside.
Last week, three famous Thai TikTokers had their accounts taken over by each other’s adorable parents and grandparents, who transformed into travel vloggers, mini soap opera stars, and even Na’vi aliens from the movie Avatar! Their mission? To slide into their own children’s and grandchildren’s DMs and convince them to come home and share a precious meal with them.
Released just in time for the Thai national long holiday, Songkran, when many Thais visit their hometowns to reunite with family, the film was an instant hit, receiving over 5.8 million views, 20,000 likes, and thousands of shares within just three days.
Produced by one of Thailand’s top commercial directors, Teeraphol Suneta (aka Aei) from Suneta House, this new film tugs at heartstrings.
“For over 37 years, Five Star Chicken has been all about serving up delicious food that brings families together. With this campaign, we took it a step further by finding a creative way to grab the attention of the younger generation and encourage them to reconnect with their loved old ones over a shared meal,” said Thasorn Boonyanate, CCO of BBDO Bangkok.
So next time your parents call, don’t ignore them. Head home, pick up some delicious chicken on your way, and enjoy quality time with those that matter the most. Who knows, you might even learn a TikTok tip or two!
CREDITS:
Client: Five Star
Agency: BBDO Bangkok
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Rook Floro
Art Director: Narakorn Puechngen
Creative Group Head: Supalerk Silarangsri
Group Business Director: Taksina Vasaruchapong
Business Director: Pattama Thienapirak
Group Account Director: Rynrada Pisawongprakarn
Account Director: Kavinthip Chaiteerakij
Account Manager: Natthaka Musigrungsri
Agency Producer: Toungrak Jiravatanarungsri
Head of Brand and Digital Planning: Prasit Kunanuphanchai
Strategic Planning Manager: Praewpakorn Chumsai Na Ayudhaya
Production House: Suneta House
House Director: Teerapol Suneta
Assistant Director: Kittikhun Jongkraiwut
Producer: Chanapa Ployarunrung
Cinematographer: Chalongwut Chorruangsak
Gaffer: Chanthut Kasemsantinavin
Art Director: Pornchai Cheeranoon
Casting: Narissara Makmane
Stylist: Montatip Narong
Editor: Sarawut Kaweethammawong
Sound Mix: Sound Space (Danai Suthamcharee)
