MUMBAI – Adding muscle to the existing senior management, Rahul Guha has been appointed by DDB Mudra Group as President forTrackDDB.
Rahul has been in the industry for over 24 years, and has worked across varied industries from software consultancy, e-business consulting, digital, one-to-one marketing to advertising. Rahul is also a passionate leader, practitioner and a great believer in the power of integrated communication by leveraging customer insight, technology, and creative expression.
Prior to joining DDB Mudra Group, Rahul was associated with Wunderman International for over five years as India head. Before joining Wunderman, he led Interactive business across WPP, Interpublic & Havas group of agencies.
Rahul has rich experience in strategizing, guiding and successfully implementing digital marketing, interactive marketing, loyalty programs and integrated communication solutions for leading global and local brands. In the past he has been associated with brands like Lacoste, Levi’s, adidas Originals, Ford, Maruti Suzuki, HSBC, Bharti AXA, Tata AIG, Reckitt Benckiser, Cadbury, GSK Consumer Health, GSK Oral Care, BBC Worldwide, Shoppers’ Stop, Microsoft, Nokia, DELL, Telstra, and Tata Communications to name a few.
At DDB Mudra Group, Rahul will be based out of the agency’s Mumbai office and will be reporting to Rajiv Sabnis, Executive Director, DDB Mudra Group and President, DDB Mudra West. “We see immense potential for a data driven agency in an increasingly digitally driven world,” Sabnis said. “Rahul comes on board to lead our growth plans for the data-led digital marketing solutions offered by Track DDB. His past experience on some large MNC/national brands in IT, banking, insurance, and retail are especially critical to our existing client partnerships. Rahul has successfully led Wunderman International recently and iContract earlier, so we have strong reason to believe that he will take Track DDB to a bigger and better place”
Talking about his new appointment Guha said, “I am really happy to join the group and am looking forward to enrich the integrated service offering to our existing and new clients. Digital has turned mainstream and it’s a level playing field for every organization offering services in this domain. I hope our work will speak for itself.”
Madhukar Kamath, Group CEO & Managing Director DDB Mudra Group, added, “The hiring is perfect. Rahul is coming on board at just the right juncture. DDB Worldwide has embarked on an ambitious journey to make Track one of the most respected brands in its portfolio. A specialist data-driven CRM agency for the digital future.”
