NEW YORK, USA — The One Club for Creativity has announced the finalists for this year’s The One Show, now on its 50th year, with shortlisted entries coming from 50 countries and regions.
All finalists, selected by this year’s esteemed jury, will win either a Gold, Silver, Bronze Pencil, or Merit, to be announced on May 18 during Creative Week in New York.
FCB New York leads the world with 47 finalists entries. They include 24 for “McEnroe vs McEnroe” on behalf of ABInBev Michelob ULTRA, which was the work with the most finalists selections. The agency also landed 13 for the “A Song For Every CMO” series for Spotify Advertising, and six for ABInBev Budweiser’s “The Billboard Is Yours To Take.”
Ogilvy UK London secured 38 One Show 2023 finalists, including 17 for Relate “The Hornicultural Society” and 15 for Dove “Toxic Influence.”
Dubai-based ‿ and us has 30 entries on the finalists list, including 16 for Anghami’s “Sole Music,” and eight for “The Undeniable Street View” on behalf of United24, Nova Ukraine, Voices of Children, and Boctok SOS.
Also with 31 One Show finalists is Area 23 New York, including 12 for Horizon Therapeutics “Eyedar,” and eight for “The Unwearable Collection” on behalf of Boehringer Ingelheim.
Rounding out the top five finalists is TBWA\Paris Boulogne-Billancourt with 29, including 11 for “Colors of Love” on behalf of SOS Homophobie and Pantone, and five each for Entourage “Homeless in the Metaverse” and Winamax’s “The Ball of Yarn.”
Other leading finalists are Rethink in Toronto, Montréal, and Vancouver with 26, Serviceplan Germany Munich with 23, BETC Paris with 22, DDB Chicago and Droga5 New York with 19 each, and Apple Cupertino and We Believers New York with 18 each.
Of special note this year is 14 One Show 2023 finalists from Ukraine. ANGRY Agency Kyiv, working with Denol web studio Kyiv and Forma Production Agency Kyiv, has six finalists, all for “Christmas Not War” on behalf of Concrete by Kovalska. Other finalists are Saatchi & Saatchi Ukraine Kyiv and Banda Kyiv with three each, and one for ISD Group Kyiv.
In addition, VIRTUE Copenhagen has 15 finalists for its “Backup Ukraine” work on behalf of Blue Shield, Polycam, and Unesco Denmark.
A total of 1,826 entries from 47 countries and regions are finalists this year. The top five countries are the US with 633, UK with 215, Canada with 160, Brazil with 140, and France with 129.
Best of Show, Best of Discipline, other special awards, and “of the Year” honors will be announced on stage at The One Show’s 50th-anniversary ceremony and celebration on May 19 at Hammerstein Ballroom in New York. Tickets are on sale now.
