SINGAPORE – Hosted at the Twitter offices in Singapore, the winners for the Festival of Media APAC Awards were revealed today.
The Festival of Media Asia Pacific Awards is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region. Judged by a senior panel of agency heads and global and regional brand marketers, the awards is a prestigious event rewarding the very best work, helping the winning agencies and media owners win new business and increased influence in the marketplace.
Big winners of the night included Mindshare India who took home the Agency of the Year Award and helped cement Mindshare’s success as the Network of the Year.
Universal McCann, Malaysia, picked up the coveted Campaign of the Year trophy for their ‘How we used programmatic to develop content and reach millennials to get them fired up for KFC’s hot and cheesy burger’ campaign for KFC.
Other agencies that stood out included MediaCom with five award wins and Starcom MediaVest Group with four.
The winners represented the truly great variety of work from across the APAC region including wins from Australia, China, Hong Kong, India, Malaysia, The Philippines, Singapore, Sri Lanka and Thailand. Top scoring countries included Australia with 15 wins and India with 13 across the different categories.
Outside the big media agencies, other winners include Madison Media in India for their Saffola Life work and Leo Burnett Manila and Melbourne for McDonald’s and SPC respectively as well as Resultrix.
The jury, led by Rahul Welde, Regional Vice President Media, Unilever and Margot Torres, Executive Vice President & Deputy Managing Director, McDonald’s Philippines. Torres on her experience judging the work says: “It was an honour and great learning experience to have been part of the jury for FOMA 2016. The entries show that the consumer journey remains the heart of what we do as communicators. It is encouraging to see that brands have found the sweet spot between the consumer insight, the creative idea and the consumer contact point.”
Key trends that came through from the award winners include the power of OOH and experiential as shown ‘McTollbooth’ by Leo Burnett Manila which saw toll booths being transformed into McDonald’s drive-throughs. The role of data and location-targeting to make content more relevant to targeted audiences was also noted in some of the most rewarded campaigns including the Gold winner of the new Twitter Live Marketing Award powered by Twitter, ‘When Google Maps went beyond giving directions to people. It unlocked a treasure. Thanks to Lay’s’ saw the effective use of Twitter in combination with Google maps for Lay’s by Mindshare India. This new category reflects the increasing importance and speed of marketing communications.
All winning campaigns can be seen on http://www.creamglobal.com/
