SINGAPORE – Havas Media Singapore HAS announced the agency’s appointment as the media AOR for International Enterprise (IE) Singapore, the government agency driving Singapore’s external economy. It spearheads the overseas growth of Singapore-based companies and promotes international trade, with presence in over 35 locations globally.
Havas was awarded the business after a pitch process involving local and international agencies.
The win was made possible on the basis of the agency’s understanding of the business, incisive data-driven consumer insights and sound media plans.
As media agency of record, Havas Media Singapore will handle IE Singapore’s traditional media planning and buying, as well as support the brand’s digital media strategy.
“We are extremely delighted to have been appointed as the media agency of record for IE Singapore and we look forward to a winning partnership in driving the continued growth of Singapore-based enterprises overseas and leading international trade. The win adds yet another local iconic brand to our roster and is testament to Havas Media’s proven track record in delivering content powered and data-driven media solutions for our clients,” commented Jeremy Heng, Director of Strategy & Content, Havas Media Singapore.
