HONG KONG – Ogilvy & Mather (Ogilvy) is pushing the boundaries of creativity with the launch of two edible nail polishes for KFC Hong Kong. The new product brings the tagline, “Finger Lickin’ Good” to life in an unexpected new way that surprises and intrigues consumers.
Working with food technologists at McCormick, the makers of KFCs 11 secret herbs and spices mix, Ogilvy has collaborated with KFC Hong Kong to create two edible nail polish flavors sourced from natural ingredients and based on the brands all-time favorite recipes – Original and Hot & Spicy. To use, consumers’ simply apply and dry like regular nail polish, and then lick – again and again and again.
Packaged in a designer bottle and box, the product has been teased online for the last two weeks on social media platforms, including Facebook and Youtube ahead of an exclusive launch and tasting. An online music video has also been released asking Hong Kongers to choose the best flavor to go into mass production.
Commenting on the product launch, John Koay, Creative Director, Ogilvy & Mather, said, “The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
