PARIS, FRANCE — French multinational advertising and public relations company Publicis Groupe has announced the acquisition of Corra, an ecommerce leader recognized by Adobe as one of the top commerce firms in North America. Corra will become part of Publicis Sapient, Publicis Groupe’s digital business transformation company, and will augment Publicis Sapient’s existing expertise in commerce solutions, including Adobe Commerce and MACH Alliance composable commerce solutions while extending Publicis Sapient’s offerings in digital and omnichannel commerce. In addition, Corra will bring dedicated resources that span many of Publicis Sapient’s SPEED (Strategy, Product, Experience, Engineering, and Data & AI) capabilities.
Founded in 2002 and based in New York, with additional hubs in the U.S., the UK, and India, Corra leverages its offerings to build some of the world’s fastest, most flexible digital storefronts for growing brands across retail, food, and beverage, technology and electronics, health and wellness, and B2B industries.
Publicis Sapient is a Platinum Adobe partner and has won Adobe’s global digital experience solution partner of the year award seven times, while Corra is a Gold Adobe partner and continues to advance its leadership position as the only commerce partner to win the North American partner of the year awards for Adobe Commerce three times in recent years. By acquiring Corra, Publicis Sapient will further establish itself as a global leader across the entire Adobe Product Suite, in addition to further cementing its already leading capabilities in MACH Alliance and composable commerce solutions.
The Corra team will join Publicis Sapient, with CEO Ron Bongo and co-owners CTO Michael Harvey and President Rachel Weir reporting to the company’s Commerce practice leadership.
“The acquisition of Corra marks a continuation of our strategic investment in the dynamic commerce space,” said Arthur Sadoun, Chairman and CEO of Publicis Groupe. “Alongside the digital business transformation capabilities of Publicis Sapient and the impressive Adobe commerce suite, Corra only further accelerates our unique ability to connect brands via industry-leading technology services and solutions.”
“We’re excited to welcome Corra to Publicis Sapient. Its depth of expertise as a leading partner within the Adobe and commerce ecosystems will enable us to offer our clients even greater options for how they can create powerful commerce experiences as part of their own digital business transformation,” said Publicis Sapient CEO Nigel Vaz. “Corra’s strong leadership team, proven expertise deploying composable architectures at scale, broad depth ofAdobe commerce capabilities, and impressive client roster, coupled with the cultural synergies between our two organizations, will enable us to drive even greater impact for existing clients and attract new business as we continue to scale.”
“At Corra, we’re centered around driving business growth for clients through a commitment to excellence,” said Ron. “For more than 20 years, we’ve enabled clients to deliver world-class customer experiences by focusing on future-proofing the tech stacks powering their digital transformations. Corra and Publicis Sapient push the envelope across technology and delivery methodologies. Our expertise in Adobe and composable commerce, along with our heritage and values, are what brings our teams together and we’re excited to drive even more customer impact together with Publicis Sapient.”
Adobe leads the digital experience platform market, with analysts ranking Adobe first when combining B2C and B2B scores. The DX market is expected to grow over the next five to 7 years, dominated by Adobe as one of the biggest players in the space. The global customer experience management market was valued at $10.65 billion in 2022 and is expected to expand at a significant CAGR of 15.4% from 2023 to 2030. Additionally, the US market was valued at $3.1 billion in 2021 and is expected to grow at a CAGR of 13.2% from 2023-2030.
