NEW YORK – The One Club on Friday has awarded 248 Pencils in film, interactive, cross-platform, IP, mobile, social, UX/UI and radio at the 43rd Annual One Show Awards held at Cipriani Wall Street, New York City.
For the second year in a row, BBDO was named as the Network of the Year with eight of its agencies scooping Gold Pencils including Best in Radio for Sancho BBDO and a Gold Pencil from BBDO Russia Group, the first Gold Pencil win of the country.
“Being Network of the Year at the One Show is amazing and humbling,” said David Lubars, Chief Creative Officer, BBDO Worldwide. “Thanks to our clients around the world for demanding our best.”
Another big winner of the night was The Martin Agency that took home three special awards including Agency of the Year, the inaugural Penta Pencil, an award given to an agency-brand team that has created stellar work for five continuous years, and Client of the Year for the agency’s long-standing client GEICO.
“Winning Agency of the Year is huge, but I’m most proud of the Penta Pencil,” said Joe Alexander, CCO of The Martin Agency. “Doing great work that brings great results consistently year after year is tough to do. Like Warren Buffet has said, ‘When I count my blessings at night, I count GEICO twice.’ We couldn’t agree more, Mr. Buffett.”
Apart from The Martin Agency, Wieden + Kennedy was also awarded with the Penta Pencil for their transformative work with Old Spice.
With networks Ogilvy, Grey, AKQA and JWT contributing largely to the winning Pencil count, WPP emerged as the Creative Holding Company of the Year.
“We are delighted that The One Show judges have recognized WPP as the 2016 Creative Holding Company of the Year. This award is especially satisfying, reflecting as it does the creativity of WPP’s companies across disciplines: advertising, design, digital, public relations, interactive and branded entertainment. Congratulations and thanks must go to all of our agencies who excelled in the competition. We first won this award in 2013 and, with the help of our agency colleagues, hope to repeat the achievement next year,” said Martin Sorrell, WPP CEO, and John O’Keeffe, WPP Worldwide Creative Director in joint statement.
To view the full list of winners, click here.
