Asia scores 15 shortlists at Cannes Lions' Health and Wellness category

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MANILA, PHILIPPINES — The Cannes Lions International Festival of Creativity is finally here, and throughout the week, exemplary works from brands and businesses all over the world will be awarded for groundbreaking ideas and creative excellence. Each day leading up to the award nights, respective shortlists will be revealed, unveiling the work that has impressed the jury and made the cut.

Among the first winners to be awarded are those for the Health & Wellness Lions. 15 shortlists in this category are created by agencies hailing from Asia, with Dubai-based agency ‿ And Us in the lead with its five shortlists. This makes the United Arab Emirates the country with the most shortlists among those who made the cut, which includes Thailand with three shortlisted entries and China, Lebanon, and Japan with one each.

The Health and Wellness Lions celebrates inspired works — from non-prescription products and services to education surrounding personal care — that answer the problems and needs that consumers have surrounding personal well-being.

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Check out the full list of shortlisted works for the Health & Wellness by Asia-based entrants here:

OTC Products / Devices

“Sole Music” by ‿ And Us for Sole Music
“Sole Music” by ‿ And Us for Sole Music
“Sole Music” by ‿ And Us for Sole Music
“Not Hot Periodwear” by Leo Burnett Beirut for Always

Health & Wellness Tech

“Sole Music” by ‿ And Us for Sole Music
“Sole Music” by ‿ And Us for Sole Music

Brand-led Education & Awareness

“Milk Manga” by Geometry Ogilvy Japan for Seki Milk
Frequencies of Peace by FP7 McCann
“Let Her Grow” by Edelman Bangkok for Dove
“Alibaba Health Font” by Alibaba Health Information Technology Limited for Alibaba Health
“The Hidden Room” by Leo Burnett Dubai for Home Box
“Let Her Grow” by Edelman Bangkok for Dove