ROME – The winners of the revered Festival of Media Global Awards 2016 have been revealed, with a quarter of the all the gold, silver and bronze trophies won by agencies in Asia.
European-based agencies gained the most wins in the global competition, rewarded by 30 trophies, followed by Asia on 18 wins, ahead of North America on 15, and with South America and MENA trailing behind with six and three respectively. India leads the Asia winners, with six trophy wins (three of which are gold), followed by Malaysia on four wins, three each for Australia and China, and one for each of Philippines and Taiwan.
The big winner in the Asia haul was MediaCom India, with its campaign ‘Ariel: Removing the stains of social inequality’, appealing that men break the social norm to ‘share the load’ with household chores. It succeeded in winning golds in the hugely competitive Best Communications Strategy, as well as Best Engagement Strategy and Best Launch Campaign categories, and bronze for The Effectiveness Award, which prioritises rewarding the business results achieved by a media campaign. MediaCom celebrated five wins in total, reflecting earlier success at the Festival of Media Asia Awards in March, when they were awarded three wins for its Ariel campaign.
Work for KFC also stood out, with three separate campaigns by agency UM Malaysia winning gold and bronze while its agency in China, Mindshare, took home a silver. UM Malaysia and Mindshare’s China office succeeded with three wins each in at the Global awards.
The final jury for the Festival of Media Global Awards was split across two judging rooms chaired by Allan Soares, Harley Procter Brand Director at Procter and Gamble and Nick Graham, Global Digital Marketing Director, Huawei Technologies respectively. Soares on his experience judging the work commented: “Chairing the jury of such high-calibre professionals and reviewing such high quality work was energizing and a true privilege. The quality of work submitted proved that the industry is in good shape and well poised to embrace the challenges that lie ahead. It was also a great personal learning experience.”
Danielle Redwood, Managing Director, Awards added: “The Asia media agencies have proved they can truly compete, and win on a global stage. The work was extremely impressive, beating worldwide rivals in some of our most competitive award categories with MediaCom India, UM Malaysia and Mindshare China the stand out contenders.”
The Festival of Media Global Awards is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications around the globe. Judged by a senior panel of agency heads and global and regional brand marketers, the awards is a prestigious event rewarding the very best work, helping the winning agencies and media owners win new business and increased influence in the marketplace.
All winning campaigns can be seen on http://www.creamglobal.com/
