NEW YORK, USA — New York Festivals Advertising Awards announced a new Creative Commerce Category in recognition of the powerful role of Commerce in driving creative business transformation. Known for leading the revolution in Creative Commerce across the industry, VMLY&R Commerce Global CCO Manuel Bordé has been recruited as Jury President preceding alongside a slew of global industry influencers breaking new ground in commerce.
Commerce channels have the most untapped creative potential to grow people and brands. This category group is for commerce-led ideas that move beyond ecommerce to create a connected commerce experience across the shopper/physical retail space. The new category group honors marketing’s transformation to hybrid experiences that harness both digital and physical channels, to both engage and transact.
“The power in commerce creativity is being realized across brands and retailers, opening an exciting new space for marketing and creative talent to innovate. I’m thrilled to join New York Festivals in honoring the bold and ambitious work that is redefining the space of commerce as both emotionally engaging and business driving,” said Manuel Bordé, VMLY&R Commerce‘s Global CCO.
“New York Festivals is honored to welcome this diverse group of award-winning and internationally recognized executives to our Executive Jury. Guided by Manuel’s vast global and agency experience, we’re eager to see how they collectively celebrate a new type of creativity that creates memorable experiences for consumers, while driving conversion and sales impact for brands,” said Scott Rose, President of the New York Festivals Advertising Awards.
View the 2023 Creative Commerce category and descriptors here.
2023 Creative Commerce Executive Jury
2023 Executive Jury President: Manuel Bordé, Global Chief Creative Officer of VMLY&R Commerce
2023 Creative Commerce Executive Jury Members:
- Ali Cheikhali, Creative Strategy Lead at Google, MENA
- Taryn Beck, Customer Marketing Director Walmart at General Mills, USA
- Marina Cuesta, GCD at The Marketing Arm, USA
- Pete Gosselin, Executive Creative Director – North America at WONGDOODY, USA
- Maria Lujan, Executive Creative Director at Havas, Argentina
- Taylor Siegal, Head of Social Commerce at MRM, USA
- Andrea Siqueira, Executive Creative Director at Energy BBDO, Chicago
- Ricardo Uribe, Creative Director at Goodby Silverstein & Partners, USA
- Rebecca Zdarsky, Executive Creative Director at Shoptology, USA
Stay tuned for the New York Festivals Advertising Awards winners’ announcement on July 19. Judging for the Creative Commerce category will take place virtually on July 11.
For more information on the 2023 New York Festivals Advertising Awards visit HERE.
