SYDNEY, AUSTRALIA — Audio creative agency Ampel has refreshed its brand including a new brand proposition supported by modern AI-driven content production technology, and unveiled new roles for its senior leadership team.
The new proposition sees Ampel evolve into a specialist audio agency creating accessible audio content for clients, including podcasts, radio ads, sonic branding, and audio education, specifically targeting high-growth sectors such as healthcare and technology start-ups.
Ampel also introduced new AI-driven content production technology which fully automates repetitive production tasks, allowing team members to free up intelligent thinking time and provide a stronger value proposition for clients.
To support the new proposition, the agency unveiled new roles for its senior leadership team reflecting their key areas of expertise, with Founder and now Chief Production Officer Josh Butt working alongside Michelle Lomas as newly appointed Chief Strategy Officer.
Josh said working alongside Michelle to refresh the brand’s offering in line with market demand is exactly where Ampel needed to be to meet its ambitious growth plans.
Josh said, “Post-Covid it became obvious we needed a more viable business model to meet market demand; not one constricted by a complex media buying landscape that relied on using comparable monetization models to other channels, to value podcasts.
“Ampel’s vision to support the ‘little guys’ remains, so our new model, process, and pricing structure allows anyone access to premium audio content creation, offering our clients an unrivaled ability to communicate to niche audiences in long form.”
The agency moved into Tank Stream Studios late last year, providing the flexibility to explore and discover new AI tools and platforms to automate tasks and identify smarter methodologies for producing social and promotional assets.
Josh said, “Audience growth is increasing, tech is getting smarter and the power of producing audio content quickly to help a strategy means we’re already seeing great results.”
