MANILA, PHILIPPINES — Call of Duty: Modern Warfare III, the next blockbuster release in the critically-acclaimed Modern Warfare series, is a direct sequel to last year’s record-breaking release. This new trailer, Makarov Returns, reveals plot teases and the Modern Warfare III antagonist, with a dramatic character-building film by 72andSunny. The initial spot foreshadows several of Makarov’s attacks throughout the game and builds hype for the full gameplay reveal event happening August 17 in Call of Duty: Warzone.
The game’s narrative is gritty and immersive and focuses on Task Force 141’s fight against the ultimate threat and greatest villain, Makarov. The film looks to land that conflict with Captain Price’s VO describing Makarov as he is walked down the Gulag by guards to deeper solitary confinement where he begins to get his next tattoo signaling his next attack.
The ad takes real tattoo designs drawn on the character actor’s body and animates them through VFX to plunge the viewer into the mind of Makarov and show some of his pre-motioned strikes through new gameplay. The film is set to a remixed version of “Just So You Remember” by Pusha T and “Six-Day War” by Colonel Bagshot which helps build drama throughout Makarov’s journey down the Gulag.
The super cinematic, crafted film is directed by Salomon Lighthelm.
Zach Hilder, Executive Creative Director at 72andSunny, said, “Our camera choreographs the unveiling of a character both terrifying and tantalizing, revealing Vladimir Makarov through the story his tattoos where every note of darkness gives a glimpse into the abyss of his mind.”
Tyler Bahl, Vice President and Head of Marketing at Activision, said “This unique film brings players inside the infamous gulag and artistically weaves live-action footage with gameplay to reveal one of Call of Duty’s most notorious characters. It’s only the beginning, with more exciting Modern Warfare III content coming soon for our community.”
The campaign goes live on August 9 and will hype the worldwide MWIII gameplay reveal on August 17th, debuting within Call of Duty: Warzone, the franchise’s free-to-play Call of Duty experience. It is primarily designed for organic release to get gaming fans stoked about diving into the narrative and uncovering details by rewatching and analyzing gameplay, but it is also running in paid digital across the globe with key placements on TikTok top view and within the YouTube paid media ecosystem.
