MANILA, PHILIPPINES — With the ever-changing landscape of ecommerce, there are new tools or innovations that brands and marketers alike must either be aware of or adapt to be ahead of the curve. Enter Havas Market, an ecommerce enabler tailored to fit any brand’s needs. It optimizes operations and creates marketing strategies according to real-time data, builds brands and its online presence, and recommends different tools to increase efficiency. Consider Havas Market as a partner that understands the specific market and creates data-based bespoke plans of action to suit the client’s needs, from start to finish.
Havas Market begins with market understanding, which helps create an accurate framework for the extensive technical support it provides. From market understanding, Havas Market optimizes the availability of the product that customers respond to most, or recommend ones that stretch a brand’s influence further. Understanding each feature of the platforms utilized is important, too. For instance, using Instagram to drive traffic to ecommerce pages. Using the “shop” and swipe-up features, Havas Market creates social media content that breeds multiple opportunities to direct customers to a purchase. These days, organic traffic isn’t enough, paid Performance Marketing is another initiative used to further enhance conversion, and sales analytics provides the data that measure effectiveness and efficiency.
As an ecommerce enabler, it prioritizes measuring data efficiently to read the patterns of each unique visit, purchase, and redirection to make predictions for the next customer retention blueprint. With a seamless, intuitive, and relevant UX in mind, Havas Market creates each strategy with the intention to expand the overall market performance. Its end goal is to structure an ecommerce service that challenges brands to think beyond service and deliver a meaningful experience to both brand and customer.
Apple Galvez Castillo, Business Director of Havas Market, said, “The team driving Havas Market does the diligence of understanding the market landscape through the different proprietary tools: Havas Forecast, Retail Insights, and Analytics, then mapping out market opportunities that can meet the client’s objective. Ultimately, the full-cycle offering aims to convert impressions into sales. We don’t stop at achieving sales objectives, we also do the extra mile of converting consumers to brand loyalists through our CRM and Loyalty offerings.”
“With Havas Market as part of the Havas Ortega portfolio of expertise, we are reforming how our clients navigate the dynamic world of E-commerce and CRM. With our end-to-end solutions, we empower businesses to unlock online retail’s full potential and connect meaningfully with their audience. We look forward to elevating our clients’ businesses to new heights and redefining digital success under this division,” said Jos Ortega, CEO of Havas Ortega.
