BUSAN, SOUTH KOREA — MAD STARS 2023 welcomes attendees to the second day of its festival today and a diverse array of sessions by speakers from throughout the world.
The MAD STARS 2023 festival is built around the theme, “Reboot!,” celebrating the opportunity to refresh for the post-pandemic era. It aims to inspire creativity that will change the world and contribute to mankind in a meaningful way.
The keynote speaker for MAD STARS day two is Artwell Nwaila, Head of Creative & Partner Ecosystem, Sub-Saharan Africa at Google. In his session, “Leveraging Data to Amplify Creativity in Advertising,” he notes that many organizations still view data and creativity as separate entities in the advertising process. He challenges this notion and describes how data can enhance the creative process by providing insights into audience preferences, behaviors, and trends. He also explores how creativity can bring data to life by weaving it into compelling stories that resonate with audiences.
The world’s newest conflict problem, the war in Ukraine, has devastated the advertising industry in the country and impacted major international advertising networks. The problems it has caused are explored in a session by Svitlana Stepanenko, Board Member at All-Ukraine Advertising Coalition, titled “Ukrainian Advertising Industry in Times of War: Challenges and Opportunities.”
Yoshima Nakano, Chief Director at Dentsu Inc., presents “Moving Toward Entertainment” in his session that highlights the power of entertainment to draw audiences, especially in today’s hugely diversified media landscape. The session also introduces Dentsu’s entertainment division, Content Business Design Center.
Tomorrow’s sessions include “Simplify The Future” by Fabio Seidl, Director for Global Creative Development at META; “To Create Change, Change The Way You Create” by Ali Rez, Chief Creative Officer of MENAP Region at Impact BBDO; and “Rebooting Technology with Human Craft: From Korea to the World,” by Joao Flores, Executive Creative Director APAC at Media.Monks.
MAD STARS 2023 judging has concluded and the Grand Prix, Gold, Silver, and Bronze winners in the PSA and PIVOT Groups have been chosen.
These were announced at the opening ceremony at BEXCO’S Grand Ballroom on Tuesday, August 23, and will be distributed after the closing ceremony. The winners for VIDEO, SOLUTION, STRATEGY, and DIVERSE INSIGHTS will also be announced on Friday, August 25, as well as the Grands Prix of the Year.
Check out adobo Magazine‘s coverage of MAD STARS 2023 Day 1 here:
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