BUSAN, SOUTH KOREA — MAD STARS has unveiled this year’s Young Stars winners. Congratulations to Wang Leyi and Zhang Zijie from Shanghai Normal University, China, who are the 2023 Gold winners, with their campaign, “Translate your parenting skills.”
Young Stars gives university students from around the world a taste of what it’s like to work in advertising. These young creatives are given the opportunity to travel to South Korea to learn about the craft of advertising from top-tier C-level experts in the advertising and marketing industry from around the world. It’s also a chance to experience first-hand the technology and trends that are emerging and influencing the world.
This year, 52 teams enjoyed a series of workshops and lectures before responding to a brief to promote the idea of Happiness with a Child for the Presidential Committee on Ageing Society and Population Policy in South Korea.
Charmine Assadian, Global Creative Lead of Wunderman Thompson, presided over the judging of this year’s Young Stars competition. He commented, “Beware, professionals! The next generation of advertisers and marketers is on its way and they are very talented. The jury was very impressed by the quality of the ideas and the presentations.”
Silver Winners
- Chang Kai Ju and Meilina Abadi from Nanyang Academy of Fine Arts, Singapore, with their campaign, “A Child makes you.”
Bronze Winners
- TaeHoon Lee from Hongik University and ChanHyeong Jeon from Semyung University, both from Korea, with their campaign, “AI BABY FRAME”
- YeoJIn Cheong, from Dankook University, “BAIBY Chatbot”
Crystal Winners
- SeongHoon Jeong and DongJoo Lim from Chungang University, Korea, with their campaign, “I AM ___ “
- Arisa Kikuchi from Keio University, Japan, with the campaign, “#NO SPEC”
- Ying-Chia Ling and Yu-Ting Chen from Fujen Catholic University, Taiwan, with their campaign, “Future Child”
If you are interested in applying to take part in the 2024 Young Stars competition, contact info@madstars.org. For more information, visit madstars.org.
adobo Magazine is an official media partner of MAD STARS 2023.
